零售學
Retailing
| 節 | 週四 |
|---|---|
3 10:10–11:00 | 零售學 M105（光復） 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
The goal of this course is to provide a fundamental understanding of retail problems, retail decision making and problem-solving tools, and an introduction to contemporary retailing cases. The main objectives of the course are: (1) To provide you with the skills for case analysis and to translate problems into the appropriate retail marketing strategy. (2) To help you to develop retail team skills. (3) To provide an opportunity to collect retail market data for analysis and interpretation. The data analysis and case exercises will cover financial aspects of retailing, location strategies, and store development and management.
Required competence or courses that must be previously taken by students: 1. Marketing and economics core undergraduate courses 2. Microsoft Word, Excel, Power Point, Adobe 3. Access to a laptop with statistical software
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‧ Grading: Assessment 1: 30 points (the mid-term in- class exam) Assessment 2: 10 points (the term project - oral presentation) Assessment 3: 30 points (the term project - written report) ‧ Class Participation: 30 points (Note: for homework and attendance, missing class without prior and official absence notification, 5 points will be deducted.) ‧ Final Report: Students will be asked to complete an individual term project report (3000~4000 English words, not counting references, footnotes, and appendices) based on concepts, techniques, and tools introduced during the lectures and tutorials. The report must follow American Psychological Association format style.
1
1.The World of Retailing 2.Field Study 3.Retail Strategy 4.Exam 1
- 講授：
- yes
- 示範：
- Field work
- 實作：
- yes
2
1.Merchandise Management 2.Application Project 3.Store Management 4.Presentation 5. Final Report
- 講授：
- yes
- 示範：
- Presentations
- 實作：
- yes
- 其他：
- Professional Report
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction – Modern Retailing 9/14 |
| 第 2 週 | Introduction to the World of Retailing 9/21 |
| 第 3 週 | Types of Retailers Multichannel Retailing 9/28 |
| 第 4 週 | Customer Buying Behavior 10/5 |
| 第 5 週 | Retail Market Strategy 10/12 |
| 第 6 週 | Financial Strategy Retail Locations 10/19 |
| 第 7 週 | Retail Site Location 10/26 |
| 第 8 週 | Human Resource Management 11/2 |
| 第 9 週 | Midterm exam 11/9 |
| 第 10 週 | Information Systems and Supply Chain Management 11/16 |
| 第 11 週 | Customer Relationship Management 11/23 |
| 第 12 週 | Managing the Merchandise Planning Process 11/30 |
| 第 13 週 | Group Preparation 12/7 |
| 第 14 週 | Group Presentations 12/14 |
| 第 15 週 | Individual Project Discussion and Counseling 12/21 |
| 第 16 週 | Final Project Presentations 12/28 |
| 第 17 週 | Final Project Presentations 1/4 |
| 第 18 週 | Final Project (written report) Due 1/11 |
Retailing Management, Levy, ISBN 1259060667, 2014 http://www.hwatai.com.tw/webc/html/book/show.aspx?isbn=1259060667&page=&Search=Books&kw=Retailing (Retail Management: A Strategic Approach, 13th Edition Berman, Evans & Chatterjee (2018), as reference when published, 經銷商 Albert International Bookstore 02-8512-4558)
- 地點
- By appointment or casually 30 minutes before class
- 時間
- By appointment or casually 30 minutes before class
- 聯絡方式
- trappey@faculty.nctu.edu.tw NCTU Office: 03-5727686