國際行銷學
International Marketing
| 節 | 週四 |
|---|---|
6 14:20–15:10 | 國際行銷學 M105（光復） 3 節連堂 |
7 15:30–16:20 | |
8 16:30–17:20 |
* 根據陽明交大上課時間表所列
Course Description: The goal of this course is to provide a solid understanding of international marketing using cases and decision making tools. The textbook provides cases and theories that demonstrate how global marketing works and how it relates to real decisions around the world. The case studies focus on globally recognized brands and companies operating in a number of countries. The main objectives of the course are: 1. To discuss cases that show how international firms make decisions and implement strategic plans. 2. To help you to develop international marketing team skills. 3. To provide an opportunity to collect international market data for analysis and interpretation.
Marketing and economics core graduate or undergraduate courses Managerial statistics and business mathematics Microsoft Word, Excel, Power Point, Adobe
無備註
Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): The course will use a combination of lectures, guest lectures, case discussions, and exercises. Additionally, a course project provides students with the opportunity to integrate the marketing cases and problems discussed in class. Students are expected to prepare for each class as outlined by the class schedule. The final project will allow you to experience international marketing from problem definition through writing and presenting a professional report.
1. Homework and Assignments: Assessment 1: 30 points (the mid-term in- class exam) Assessment 2: 10 points (the term project - oral presentation) Assessment 3: 30 points (the term project - written report) 2. Exams and Quizzes: 3. Evaluation and Grading Policy: Class Participation: 30 points (Note: for homework and attendance, missing class without prior and official absence notification, 5 points will be deducted each time.) Final Report: Students will be asked to individually complete a term project report (3000~4000 English words, not counting references, footnotes, and appendices) based on concepts, techniques, and tools introduced during the lectures and tutorials. The report must follow American Psychological Association format style.
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| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction to Global Marketing Global marketing in the firm 9/14 |
| 第 2 週 | Initiation of internationalization 9/21 |
| 第 3 週 | Internationalization theories 9/28 |
| 第 4 週 | Development of the firm's international competitiveness 10/5 |
| 第 5 週 | Global marketing research 10/12 |
| 第 6 週 | The political and economic environment 10/19 |
| 第 7 週 | The sociocultural environment 10/26 |
| 第 8 週 | The international market selection process 11/2 |
| 第 9 週 | Mid-term Exam 11/9 |
| 第 10 週 | Some approaches to the choice of entry mode 11/16 |
| 第 11 週 | Export modes 11/23 |
| 第 12 週 | Intermediate entry modes 11/30 |
| 第 13 週 | Group Preparation 12/7 |
| 第 14 週 | Group Preparation 12/14 |
| 第 15 週 | Individual Project Discussion and Counseling 12/21 |
| 第 16 週 | Final Project Presentations 12/28 |
| 第 17 週 | Final Project Presentations 1/4 |
| 第 18 週 | Final Term Project (written report) Due 1/11 |
Global Marketing, 7th Edition Svend Hollensen, University of South Denmark c2017 經銷商 滄海/鼎隆圖書 04-27088787 (何宏南先生 0921-331-594) Pearson +886-2-2918-8368
- 地點
- By appointment or casually 30 minutes before class
- 時間
- By appointment or casually 30 minutes before class
- 聯絡方式
- trappey@faculty.nctu.edu.tw NCTU Office: 03-5727686