創新管理與智慧財產權策略
Innovation and Strategic Management of Intellectual Property
| 節 | 週二 |
|---|---|
7 15:30–16:20 | 創新管理與智慧財產權策略 A722（光復） 3 節連堂 |
8 16:30–17:20 | |
9 17:30–18:20 |
* 根據陽明交大上課時間表所列
This course covers the specific agenda of applying intellectual properties for enhancing competitive advantage in innovation management. The course includes lecture, guest talks, case studies (HBS Cases), field trip, workshops, discussion, and presentations. Through studying the basic concepts, issues, and cases of patent, trademark, copyright, and trade secret, this course will broadly introduce the management issues regarding intellectual property strategy.
The prerequisites for this course are the general course in the fields of management of technology. 本課程無先修課程要求
無備註
Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
IPR- Concepts & Case Studies
1. Patent 2. Trademark 3. Copy Right 4. Trade Secret
- 講授：
- 9
- 示範：
- 3
- 實作：
- 3
- 其他：
- 6
IP Strategies
1. Workshops 2. Patent Overlay Map 3. Field Trips 4. Guest Lecture
- 講授：
- 15
- 示範：
- 6
- 實作：
- 6
- 其他：
- 6
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 9/12 |
| 第 2 週 | Introduction on Intellectual Property Management Mapping Exercise 9/19 |
| 第 3 週 | Patent Overlay Mapping 9/26 |
| 第 4 週 | Discussion on TechnoMart 10/2 |
| 第 5 週 | National Holiday 10/10 |
| 第 6 週 | Guest Lecture I: Patent Search & Analysis 10/17 |
| 第 7 週 | Workshop: Webpat Patent Analysis 10/24 |
| 第 8 週 | Guest Lecture II: Patent Application & IP Management 10/31 |
| 第 9 週 | Mid-Term Report+ Board Game Introduction 11/7 |
| 第 10 週 | Guest Lecture- Legal, Contract, Agreement, and IP Management 11/14 |
| 第 11 週 | Board Game Session -Tesla & Edison 11/21 |
| 第 12 週 | Post Game Discussion +Business Model Canvas HBS Case: Patenting Deployment & Branding Strategy 1. HTC CORP. IN 2012 (9-712-423) 11/28 |
| 第 13 週 | HBS Case : Patent, Trade Secret, or Publication & Lego Workshop 2. THE LEGO GROUP: PUBLISH OR PROTECT? (9-613-079) 12/5 |
| 第 14 週 | HBS Case: Digital Transformation & Copyright 3. Napster (HBS 9-801-219); 4. Coca-Cola on Facebook (9-511-110) 12/12 |
| 第 15 週 | HBS Case: Trademark Issues & IP Strategy 5. Viagra in China (9-910-409) 6. RADIANT COSMETICS(310003); 12/19 |
| 第 16 週 | Course Project Presentation I 12/26 |
| 第 17 週 | Course Project Presentation II 1/2 |
| 第 18 週 | Conclusion & Celebration 1/9 |
United Nations 2011, Intellectual Property Commercialization, United Nations, New York and Geneva Harvard Business School Cases. Harvard University Press.
- 地點
- Assembly Building A716
- 時間
- By Appointment
- 聯絡方式
- 57517 lbxshc@nctu.edu.tw