媒體管理與企業創新
Media Management and Entrepreneurship
| 節 | 週五 |
|---|---|
2 09:00–09:50 | 媒體管理與企業創新 EE235 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
How do media firms compete strategically in a changing environment? Are you ready to enter the media world with sufficient tools? One part of this course is designed to provide you with an overview of the fundamental concepts, characteristics, and business administration in strategic management and brand management for media firms. Another part will help you catch the spirit of social media entrepreneurship by creating a prototype for a viable social media startup.
教師未提供此項資料
無備註
教師未提供此項資料
Report on readings 30% Leading discussion 20% Mass Media/Social media 50%
教師未提供此項資料
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction |
| 第 2 週 | How is today's media arena different? (CH1) |
| 第 3 週 | Social media: How to optimize your profile? |
| 第 4 週 | What is strategic management for media firms? (CH2) |
| 第 5 週 | Social media: How to feed the content monster? |
| 第 6 週 | What is corporate and international strategy for media firms? (CH3) |
| 第 7 週 | holiday |
| 第 8 週 | Social media: How to perfect your posts? |
| 第 9 週 | What is brand management for media firms? (CH4) |
| 第 10 週 | Guest speaker |
| 第 11 週 | Proposal of mass media or social media |
| 第 12 週 | Social media: How to respond to comments? |
| 第 13 週 | What is strategy and competition of global media conglomerates ? (CH9) |
| 第 14 週 | Social media: How to get more followers? |
| 第 15 週 | What are the trends in media industries? (CH10) |
| 第 16 週 | Social media: How to socialize events? |
| 第 17 週 | Presentation of mass media or social media |
| 第 18 週 | No class |
Reading packet will be made available at the NCTU copy store.
- 地點
- Office: HK231
- 時間
- Office hours: Wed. 2:00 p.m. – 4:00 p.m. or by appointment
- 聯絡方式
- Phone: 03-571-2121 ext. 58712 Email: soniahuang@mail.nctu.edu.tw