科技行銷
Technology Marketing
| 節 | 週四 |
|---|---|
5 13:20–14:10 | 科技行銷 M105（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
This course will focus on the development and management of marketing programs for technology products and services. The course will study how to build local and international channels of distribution, develop new technology products, and create value in the international marketplace.
▇Undergraduate marketing if an undergraduate ▇No pre-course requirements for graduate students
無備註
Business cases, industry visitors, and field work related to technology firms
1學期作業 The students are required to read all assignments. During class, students discuss the assigned readings in terms of industrial applications. The instructor will use guest lecturers and one field case report to supplement the text readings. 2.考試狀況 Two tests (40%) 3.評量方法 Students are graded for participation in class (20%) and for a field work project (40%).
First Half Semester
1.High-Tech Marketing 2.Strategic Market Planning 3.Guest Lecture 4.Marketing R&D
- 講授：
- 1/2
- 示範：
- 1/2
- 實作：
- none
- 其他：
- Cases
備註：Fieldwork\r\nRequired\r\nExam 1\r\n
Second Half Semester
1.Business Structure 2.Field Research & IP 3.Guest Lecture 4.Customers and Channels
- 講授：
- 1/2
- 示範：
- 1/2
- 實作：
- none
- 其他：
- Cases
備註：Presentation\r\nRequired\r\nExam 2\r\n
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course Introduction and Outline |
| 第 2 週 | Strategic and Corporate Culture in High Tech Firms |
| 第 3 週 | Relationship Marketing: Partnerships and Alliances |
| 第 4 週 | Market Orientation and R&D |
| 第 5 週 | Case Task 1: Defining a Research Problem |
| 第 6 週 | Market Research for High Tech Firms: Guest Lecturer, IP Management and Patent Data Mining |
| 第 7 週 | Case Task 2: Research Problem Status Report |
| 第 8 週 | Understanding High Tech Businesses |
| 第 9 週 | Midterm (Chapters 1-6) |
| 第 10 週 | Product Development and Management Issues, High Tech Customers |
| 第 11 週 | ITRI Guest Lecturer, Electronic Connector Association |
| 第 12 週 | Distribution Channels and Supply Chain Management for High Tech Firms |
| 第 13 週 | Pricing Considerations in High Tech Firms |
| 第 14 週 | Advertising and Promotion for High Tech Firms (Guest Lecture, Trade Show organization and Management) |
| 第 15 週 | E-business, E-commerce, and the Internet |
| 第 16 週 | Realizing the Promise of Technology |
| 第 17 週 | Group Case Presentations |
| 第 18 週 | Final Exam (Chapters 7-12) |
Mohr, J., Sengupta, J., and Slater, S., Marketing of High Technology Products and Innovations, 3rd Edition, Pearson International Edition, Hwa Tai Publishing, Taipei.
- 地點
- By appointment or casually 30 minutes before class
- 時間
- By appointment or casually 30 minutes before class
- 聯絡方式
- trappey@faculty.nctu.edu.tw NCTU Office: 03-5727686