企業創新邏輯分析與實務探討
Business Innovation Logical Analysis
| 節 | 週三 |
|---|---|
A 18:30–19:20 | 企業創新邏輯分析與實務探討 MB304（光復） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
The main objective of this class is to train students with fundamental logical analysis and problem solving skills using 3C converged products as case studies including Apple iPOD/iPhone/App Store, Google Search, eHome, Nettop, and VoIP. This course will use Minto Pyramid Principles as the tool to quickly equip students with capability to analyze complex business situation and present product ideas with convincing structure. Class will also focus on team learning thru participation on individual and team projects.
N.A.
無備註
教師未提供此項資料
Individual Project (30%), Team Project (40%), Final Study Report (30%)
Introduction
Overview Basic of Analytical Tools
- 講授：
- 3
Writing Logic
Basics of Pyramid Structures Apple Case Study
- 講授：
- 6
Thinking Logic
Suitable Logical Order Grouping Logic Google Case Study
- 講授：
- 6
Problem Solving Logic
Problem Definition Problem Analysis
- 講授：
- 6
Presentation Logic
Logic in Slide & Screen eHome Product Revolution Communication Segment Case Study
- 講授：
- 9
Individual Project Sharing
Define Problem & Propose Structure Resolution Practical Sharing of Individual Projects
- 實作：
- 9
Team Project and Team Learning
Group Presentation, Sharing, and Learning
- 實作：
- 6
Final Study Sharing
Individual Experience Sharing
- 實作：
- 9
| 週次 | 主題 |
|---|---|
| 第 1 週 | Overview |
| 第 2 週 | Pyramid Structure & Apple Case Study |
| 第 3 週 | Pyramid Substructure & Methodology |
| 第 4 週 | Suitable Logic Order |
| 第 5 週 | Grouping Theory & eHome Case Study |
| 第 6 週 | Individual Project Sharing (I) |
| 第 7 週 | Individual Project Sharing (II) |
| 第 8 週 | Individual Project Sharing (III) |
| 第 9 週 | Find and Define Problem |
| 第 10 週 | Structural Problem Analysis & Google Case Study |
| 第 11 週 | Group Presentation (I) |
| 第 12 週 | Group Presentation (II) |
| 第 13 週 | eHome Case Study |
| 第 14 週 | Communication Segment Case Study |
| 第 15 週 | Logic in Slide & Screen |
| 第 16 週 | Individual Final Report (I) |
| 第 17 週 | Individual Final Report (II) |
| 第 18 週 | Individual Final Report (III) |
"The Minto Pyramid Principle – Logic in Writing, Thinking and Problem Solving", by Barbara Minto (2003), 中譯本, 經濟新潮社, 2007, ISBN: 978-986-7889-59-1
- 地點
- MB302
- 時間
- 下課後1小時
- 聯絡方式
- 5712121-57401