新創事業規劃
Business Development for Start-ups
| 節 | 週三 |
|---|---|
5 13:20–14:10 | 新創事業規劃 MB110（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
Course Description: This course will provide students with an overview of the business planning process that will enable them to define, develop, and promote innovative initiatives on the creation of a new venture. In this course, students will acquire a greater understanding of the entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. In the end of the course, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life. Objectives/Goals: Students in this course shall: Identifying new venture opportunities (versus ideas), Evaluating the viability of a new venture, Determining customer needs and developing a competitive value proposition, Understanding which skills are necessary for success and building a team that possesses those attributes, andBe superior opportunity assessors and shapers, Understand the integration of people and process in entrepreneurship, Be able to write, articulate, and present a feasibility study that logically determines whether or not a particular business idea should be pursued, Have a better understanding of your personal entrepreneurial capacity
Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management
無備註
*The course schedule may be subject to change.
Assessment: Individual Participation 15 % In-Class Presentation 15 % Assignments 70 % Total 100 %
Business planning process
Recognize opportunity Business model Marketing Team Financial statement
Financing
Financing sources Raising money for starting and growing business Other forms of financing
Legal issues
Legal and tax issues, intellectual properties
Social entrepreneurship
Social enterprise
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Introduction Syllabus review Ch1. The power of entrepreneurship 2/22 |
| 第 2 週 | National Holiday 2/29 |
| 第 3 週 | Ch2. The entrepreneurship process CASE: VERA BRADLEY Class activity#1: Senior students’ sharing on business plan competition (SASIN & CARDINAL Challenge) 3/7 |
| 第 4 週 | Ch3. Opportunity recognition, sharping, and reshaping CASE: Jim Poss Class activity#2: Finding ideas 3/14 |
| 第 5 週 | Ch4. Understanding your business model and developing your strategy CASE: Zumba Fitness Class activity#3: Opportunity Pitch 3/21 |
| 第 6 週 | Ch5. Entrepreneurial marketing CASE: Eu Yan San International Ltd. 3/28 |
| 第 7 週 | National Holiday 4/4 |
| 第 8 週 | Ch6. Building the Founding Team CASE: Zeo Inc. Class activity#4: Create your own marketing material 4/11 |
| 第 9 週 | Entrepreneur Interview: Presentation 4/18 |
| 第 10 週 | CH7. The Business Planning Process CASE: P’ kolino Class activity#5: Customer survey 4/25 |
| 第 11 週 | Ch8. Building Your Pro-Form a Financial Statements CASE: P’ kolino Financial Class activity#6: Financial statements & Business 5/2 |
| 第 12 週 | Ch9. Financing Entrepreneurial Ventures Worldwide CASE: Dayone Feasibility Report#1 5/9 |
| 第 13 週 | Ch10. Raising Money for Starting and Growing CASE: Metacarta Class activity#7: Design thinking 5/16 |
| 第 14 週 | Ch11. Debt and other forms of financing CASE: Feed resource recovery 5/23 |
| 第 15 週 | Ch12. Legal and tax issues, handling intellectual property CASE: Tessera Class activity#8: TED 5/30 |
| 第 16 週 | Ch13. Entrepreneurial Growth CASE: Lazybones Class activity#9: TBD Feasibility Report #2 6/6 |
| 第 17 週 | Ch14. Social entpreneurship CASE: Year up: workforce training for urban youth Class activity #10: TBD 6/13 |
| 第 18 週 | Group Presentation: Feasibility Report #3 6/20 |
Entrepreneurship, 3rd, by Bygrave, W. & Zacharakis, A. Wiley, 2014. HBS articles
- 地點
- Assembly Buidling 711, Hsinchu
- 時間
- By appointment
- 聯絡方式
- jinsu.kang@g2.nctu.edu.tw