全球科技策略
Global Technology Strategy
| 節 | 週四 |
|---|---|
A 18:30–19:20 | 全球科技策略 M116（光復） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
This course examines the role of technology in shaping corporate strategy for competing in a global environment. Technology is broadly defined to include product and process technologies. Readings from international business, strategic management, and innovation theory are used to learn how to evaluate a successful technology strategy. Special attention is placed on the political, cultural, legal, and economic differences of operating in a global marketplace.
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無備註
*Case discussion will be held at Conference Room #3, Taipei Campus †Class time periods: 14:20~17:20pm (Office Hours) *The course schedule may be subject to change.
1.Report 1 (Group):25% 2.Report 2 (Group):25% 3.Final exam:25% 4.Attendance/participation:25%
Technology evolution
1. Technological innovation and business strategy. 2. Disruptive Innovation. 3. Technology evolution and dominant design 4. Crossing the chasm 5. The technology S‐Curve 6. Network externalities and standards
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
International perspective
1. International business environment 2. Selecting target market 3. Market entry mode 4. Industry analysis 5. Technology transfer
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
| 週次 | 主題 |
|---|---|
| 第 1 週 | Team members assignment 2/22 |
| 第 2 週 | Getting the most from your HBS experience (.pdf) KH: 3M 3/1 |
| 第 3 週 | READING I-1 Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing, and Public Policy READING I-2 The Core Competence of the Corporation IND: Qualcomm Incorporated 2009 (Qualcomm Inc., 2009-2015) 3/8 |
| 第 4 週 | READING I-3 Defining the Minimum Winning Game in Hi-Tech Ventures READING I-4 The Art of High-Technology Management 1. Matrix Semiconductor Inc.: Transitioning from Innovation to Execution 3/15 |
| 第 5 週 | READING II-1 Design Rules READING II-2 Crossing the Chasm—and Beyond 3/22 |
| 第 6 週 | READING II-3 Patterns of Industrial Innovation READING II-4 Customer Power, Strategic Investment, and the Failure of Leading Firms KH: Groupon 3/29 |
| 第 7 週 | 04/04~06 Holiday *** No Class *** 4/5 |
| 第 8 週 | READING II-5 Exploring the Limits of the Technology S-Curve. Part I: Component Technologies READING II-6 Exploring the Limits of the Technology S-Curve. Part II: Architectural Technologies 2. Flextronics International, Ltd. 4/12 |
| 第 9 週 | READING II-7 Strategic Dissonance READING II-8 Let Chaos Reign, Then Rein in Chaos-Repeatedly 3. Intel Corp. --1968-2003 4/19 |
| 第 10 週 | READING III-1 Absorptive Capacity: A New Perspective on Learning and Innovation READING III-2 Transforming Invention into Innovation: The Conceptualization Stage KH: Netflix 4/26 |
| 第 11 週 | READING III-3 Capturing the Returns From Research READING III-4 Perfecting Cross-Pollination KH: Cialis 5/3 |
| 第 12 週 | READING III-5 Transforming Invention into Innovation: The Conceptualization Stage READING III-6 Making Sense of Corporate Venture Capital 4. Zara: IT for Fast Fashion 5/10 |
| 第 13 週 | READING III-7 Eager Sellers and Stony Buyers: Understanding the psychology of new-product adoption READING III-8 Misleading Methods of Financial Analysis 5. Intel NBI: Intel Corporation's New Business Initiatives 5/17 |
| 第 14 週 | READING III-9 Assessing Your Organization's Capabilities: Resources, Processes, & Priorities READING III-10 Organizing and Leading “Heavyweight” Development Teams 6. Mobileye: The Future of Driverless Cars 5/24 |
| 第 15 週 | READING IV-1 Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change READING IV-2 Communication Between Engineering and Production: A Critical Factor READING IV-2 The New Product Learning Cycle KH: Kodak 5/31 |
| 第 16 週 | READING IV-3 The New Product Learning Cycle READING IV-4 Finding the Right Job for Your Product KH: Paypal 6/7 |
| 第 17 週 | READING IV-5 Creating Project Plans to Focus Product Development READING IV-6 Accelerating the Design-Build-Test Cycle for Effective New Product Development 7. Google and Niantic Labs: The Professional Entrepreneur and Innovation in the Silicon Valley (A) 6/14 |
| 第 18 週 | READING V-1 Building a Learning Organization READING V-2 The Power of Strategic Integration IND: 3D Robotics: Disrupting the Drone Market 6/21 |
Strategic Management of Technology and Innovation, 2009, 5/e Robert A. Burgelman, Stanford University Clayton M. Christensen, Harvard Business School Steven C. Wheelwright, Harvard Bus. Sch. (Emeritus), Brigham Young Univ.
- 地點
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- 時間
- 18:30~21:20pm
- 聯絡方式
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