全球企業管理與策略
Global Business Management and Strategy
| 節 | 週三 |
|---|---|
5 13:20–14:10 | 全球企業管理與策略 MB110（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
The objective of this course is to equip GMBA students with a comprehensive framework to formulate strategies in the global marketplace. The course studies the issues involved in conducting business in the globalization arena including organizational behavior, strategic alliance, marketing and R&D, human resource management, business ethics, social responsibility, law, and information technology. The nature of global business environmental, including the impact of political economy, cultural differences, global trade and investment, and global monetary system are examined for their influence upon business performance and managerial activity. It provides students with key concepts and skills to identify global opportunities/threats, analyze their impact, formulate appropriate strategies and implement applicable action plans to achieve company goals. Case studies are used throughout to illustrate the basic principles of global business management and strategy.
Global Business has no prerequisites, but draws on fundamental concepts in the prerequisite courses relates to microeconomics, finance, marketing and other GMBA core courses.
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Midterm Exam 25% Class participation and Teamwork 25% Case reading and summary (team) 25% Country Report (evaluation form) 25%
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| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Mechanics, 1Globalization 9/12 |
| 第 2 週 | 2: National Differences in Political Economy 3: Differences in Culture 9/19 |
| 第 3 週 | 4: Ethics in International Business 9/26 |
| 第 4 週 | 5: Competitive advantage of firm 10/3 |
| 第 5 週 | 6: The Political Economy of International Trade 7: The Political Economy of Foreign Direct Investment 10/10 |
| 第 6 週 | 8: Resource and capability of firm 10/17 |
| 第 7 週 | 10: Industry analysis 10/24 |
| 第 8 週 | 12: The Strategy of International Business 10/31 |
| 第 9 週 | 14: Entry Strategy and Strategic Alliances 11/7 |
| 第 10 週 | Mid-term Exam Global Business Topics 11/14 |
| 第 11 週 | Business Negotiation 11/21 |
| 第 12 週 | Part Four. Foreign Exchange, Global Monetary System, and Global Capital Market 11/28 |
| 第 13 週 | Value creation 12/5 |
| 第 14 週 | 16,17: Global Production, Outsourcing, and Logistics 12/12 |
| 第 15 週 | Business diversification strategy 12/19 |
| 第 16 週 | Business integration strategy 12/26 |
| 第 17 週 | 12,19,20: Strategy, Business Ventures, and Financial/Accounting Management 1/2 |
| 第 18 週 | Final Exam week 1/9 |
1. Textbook: Hill, Udayasankar, and Wee, 2014, Global Business Today 8/e, McGraw-Hill 2. Grant, Robert. 2017. Contemporary strategy analysis. Wiley.
- 地點
- A705
- 時間
- By appointment (via email)
- 聯絡方式
- kevin1003@g2.nctu.edu.tw