科技策略與創新
Technology Strategy and Innovation
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 科技策略與創新 A701（光復） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Descriptions and Objectives: This course examines the role of technology in shaping corporate strategy for competing in a global environment. Technology is broadly defined to include product and process technologies. Readings from international business, strategic management, and innovation theory are used to learn how to evaluate a successful technology strategy. Special attention is placed on the political, cultural, legal, and economic differences of operating in a global marketplace.
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Description of Course Details: 1. 1.Report 1 (Group):25% 2.Report 2 (Group):25% 3.Final exam:25% 4.Attendance/participation:25%
Technology evolution
1. Technological innovation and business strategy. 2. Disruptive Innovation. 3. Technology evolution and dominant design 4. Crossing the chasm 5. The technology S‐Curve 6. Network externalities and standards
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
International perspective
1. International business environment 2. Selecting target market 3. Market entry mode 4. Industry analysis 5. Technology transfer
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction |
| 第 2 週 | International business environment |
| 第 3 週 | Disruptive technology |
| 第 4 週 | Architectural Innovation |
| 第 5 週 | Solving the Dilemmas of Growth |
| 第 6 週 | Competing on Resources |
| 第 7 週 | Dominant designs and the survival of firms |
| 第 8 週 | Report 1 |
| 第 9 週 | Market entry mode |
| 第 10 週 | Technology transfer |
| 第 11 週 | Strategy under technology life cycle |
| 第 12 週 | Report 2 |
| 第 13 週 | Managing innovation |
| 第 14 週 | Creative organization |
| 第 15 週 | Innovation the case of Japan |
| 第 16 週 | Case |
| 第 17 週 | Case |
| 第 18 週 | Final exam |
1. Burgelman, Christensen, and Wheelwright, Strategic Management of Technology & Innovation, Fourth Edition 2004, ISBN 0‐07‐253695‐0 2. Grant, Contemporary strategy analysis Blackwell Publishing 2008 Victoria
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