新創事業規劃
Business Development for Start-ups
| 節 | 週一 |
|---|---|
A 18:30–19:20 | 新創事業規劃 MB110（光復） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Description: This course will provide students with an overview of the business planning process that will enable them to define, develop, and promote innovative initiatives on the creation of a new venture. In this course, students will acquire a greater understanding of the entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. In the end of the course, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life. Objectives/Goals: Students in this course shall: Identifying new venture opportunities (versus ideas), Evaluating the viability of a new venture, Determining customer needs and developing a competitive value proposition, Understanding which skills are necessary for success and building a team that possesses those attributes, andBe superior opportunity assessors and shapers, Understand the integration of people and process in entrepreneurship, Be able to write, articulate, and present a feasibility study that logically determines whether or not a particular business idea should be pursued, Have a better understanding of your personal entrepreneurial capacity
Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management
無備註
*The course schedule may be subject to change.
Assessment: Individual Participation 15 % In-Class Presentation 15 % Assignments 70 % Total 100 %
Business planning process
Recognize opportunity Business model Marketing Team Financial statement
Financing
Financing sources Raising money for starting and growing business Other forms of financing
Legal issues
Legal and tax issues, intellectual properties
Social entrepreneurship
Social enterprise
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Introduction Syllabus review Ch1. The power of entrepreneurship 2/18 |
| 第 2 週 | Introduction: module overview, technology management (TM) in context - I - Hero 2/25 |
| 第 3 週 | Introduction: module overview, technology management (TM) in context – II - Hero 3/4 |
| 第 4 週 | Developing New Technologies: TM processes, intellectual property rights (IPR), valuation - Hero 3/11 |
| 第 5 週 | Business Model Canvas - Kevin 3/18 |
| 第 6 週 | Making Money from New Technologies: business models, investment - Hero 3/25 |
| 第 7 週 | Resources for Bringing Technologies to Market: ‘Make or Buy’ decisions, partnerships - Hero 4/1 |
| 第 8 週 | HOLIDAY 4/8 |
| 第 9 週 | Business Plan – Kevin 4/15 |
| 第 10 週 | Midterm-Group supervision 4/22 |
| 第 11 週 | Need Statement Development – Diana 4/29 |
| 第 12 週 | Market Analysis and Financial Statement - Diana 5/6 |
| 第 13 週 | Financing Entrepreneurial Ventures - Diana 5/13 |
| 第 14 週 | Raising Money - Diana 5/20 |
| 第 15 週 | Understanding your market -Lim 5/27 |
| 第 16 週 | Developing new products -Lim 6/3 |
| 第 17 週 | Conducting market research -Lim 6/10 |
| 第 18 週 | Group Presentation 6/17 |
Entrepreneurship, 3rd, by Bygrave, W. & Zacharakis, A. Wiley, 2014. HBS articles
- 地點
- A705-Prof. Kevin Huang A707-Prof. Sirirat Lim A720-Prof. Hero Lee A523-Prof. Diana Tsai
- 時間
- By appointment
- 聯絡方式
- kevin1003@g2.nctu.edu.tw siriratlim@g2.nctu.edu.tw hero@nctu.edu.tw Diana@nctu.edu.tw