企業政策與策略管理
Business Policy & Strategic Management
| 節 | 週二 |
|---|---|
5 13:20–14:10 | 企業政策與策略管理 A701（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
This course discusses non-market issues related to business strategy from top management perspective. Managerial non-market issues include social, political, and legal environments of business. Topics cover integrated strategy, activists and the media, legislation affecting business, regulation, international trade policy, and business ethics.
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無備註
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1.Report 1 (Group):15% 2.Report 2 (Group):15% 3.Final exam:50% 4.Attendance/participation:20%
Business and the public
1. Business and its environment 2. Business and media 3. Business and political system 4. Business and international trade policy
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
Strategy in Non-market Environment
1. Anti-trust in the United States 2. Labor Union in European Union 3. Social, economic, and political change in China 4. Foreign direct investment in India 5. Pharmaceutical industry and regulation 6. ICT and Intellectual property
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction |
| 第 2 週 | Interests groups and stakeholders |
| 第 3 週 | Business and the media |
| 第 4 週 | Private politics |
| 第 5 週 | Business ecosystem |
| 第 6 週 | Business strategy and legislative institutions |
| 第 7 週 | Business ethics and corporate social responsibilities |
| 第 8 週 | Report 1 |
| 第 9 週 | Area studies: Anti-trust and USA |
| 第 10 週 | Area studies: Labor union in EU |
| 第 11 週 | Area studies: Social and political systems in China |
| 第 12 週 | Area studies: FDI in India |
| 第 13 週 | Report 2 |
| 第 14 週 | Industry studies: pharmaceutical industry and regulation |
| 第 15 週 | Industry studies: ICT and FTA |
| 第 16 週 | Case |
| 第 17 週 | Case |
| 第 18 週 | Final exam |
“Contemporary strategy analysis”, Grant, M. Wiley. 2010 “Strategic Management of Technology and Innovation”, Burgelman, Christensen and Wheelwright
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