新創事業規劃
Business Development for Start-ups
| 節 | 週一 |
|---|---|
A 18:30–19:20 | 新創事業規劃 MB110（光復） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Description: This course will provide students with an overview of the business planning process that will enable them to define, develop, and promote innovative initiatives on the creation of a new venture. In this course, students will acquire a greater understanding of the entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. In the end of the course, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life. Objectives/Goals: Students in this course shall: Identifying new venture opportunities (versus ideas), Evaluating the viability of a new venture, Determining customer needs and developing a competitive value proposition, Understanding which skills are necessary for success and building a team that possesses those attributes, andBe superior opportunity assessors and shapers, Understand the integration of people and process in entrepreneurship, Be able to write, articulate, and present a feasibility study that logically determines whether or not a particular business idea should be pursued, Have a better understanding of your personal entrepreneurial capacity
Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management
無備註
*The course schedule may be subject to change.
Assessment: Individual Participation 15 % In-Class Presentation 15 % Assignments 70 % Total 100 %
Business planning process
Recognize opportunity Business model Marketing Team Financial statement
- 講授：
- 1.5
- 示範：
- 1.5
Financing
Financing sources Raising money for starting and growing business Other forms of financing
Legal issues
Legal and tax issues, intellectual properties
Social entrepreneurship
Social enterprise
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Introduction Syllabus review 3/2 |
| 第 2 週 | Ch1. The power of entrepreneurship 3/9 |
| 第 3 週 | Ch2. The Entrepreneurial Process 3/16 |
| 第 4 週 | Ch3. Opportunity Recognition ,Shaping ,and Reshaping 3/23 |
| 第 5 週 | Ch4.Prototyping Your Idea 3/30 |
| 第 6 週 | CH5.Understanding Your Business Model and Developing Your Strategy 4/6 |
| 第 7 週 | Ch6.Entrepreneurial Marketing 4/13 |
| 第 8 週 | CH7.Building the Founding Team 4/20 |
| 第 9 週 | Midterm-Group supervision 4/27 |
| 第 10 週 | Ch8.The Business Planning Process 5/4 |
| 第 11 週 | Ch9.Building Your Pro Forma Financial Statements 5/11 |
| 第 12 週 | Ch10.Financing Entrepreneurial Ventures Worldwide 5/18 |
| 第 13 週 | Ch11.Raising Money for Starting and Growing Businesses 5/25 |
| 第 14 週 | CH12.Debt and Other Forms of Financing 6/1 |
| 第 15 週 | Ch13.Legal and Tax Issues, Including Intellectual Property 6/8 |
| 第 16 週 | Ch14.Entrepreneurial Growth 6/15 |
| 第 17 週 | Group Presentation 6/22 |
Entrepreneurship, 4th, by Andrew Zacharakis, William D. Bygrave, Andrew C. Corbett, 2016. Harvard Business School (HBS) Cases
- 地點
- A705-Prof. Kevin Huang A707-Prof. Sirirat Lim A720-Prof. Hero Lee A523-Prof. Diana Tsai A712-Prof. HSIN-NING SU
- 時間
- By appointment
- 聯絡方式
- kevin1003@g2.nctu.edu.tw siriratlim@g2.nctu.edu.tw hero@nctu.edu.tw Diana@nctu.edu.tw ningsu@nctu.edu.tw