創新與網路創業
Innovation and Internet Entrepreneurship
| 節 | 週四 |
|---|---|
5 13:20–14:10 | 創新與網路創業 A701（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
This course seeks to understand how opportunities to create something new arise and are discovered or created by specific persons who then use various means to exploit or develop them, thus producing a wide range of effects. This course will focus specifically on new venture creation on the internet.
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1. 1.Business plan competition 1 (Group):25% 2. 2.Business plan competition 2 (Group):25% 3. 3.Final exam:25% 4. 4.Attendance/participation:25%
ENTREPRENEURSHIP OPPORTUNITIES
1. BUSINESS CONCEPT INNOVATION 2. STRATEGY AND THE MANAGEMENT OF TECHNOLOGY INNOVATION 3. INNOVATION: PLANNING AND IMPLEMENTATION 4. WHAT ENTREPRENEURS NEED TO KNOW
- 講授：
- 3
- 示範：
- 3
- 實作：
- 3
- 其他：
- 3
STRATEGIES FOR ENTREPRENEURS
1. ASSEMBLING THE TEAM 2. MARKETING IN A NEW VENTURE 3. STRATEGY: PLANNING FOR COMPETITIVE ADVANTAGE 4. MANAGING NEW VENTURES FOR GROWTH
- 講授：
- 3
- 示範：
- 3
- 實作：
- 3
- 其他：
- 3
| 週次 | 主題 |
|---|---|
| 第 1 週 | COURSE INTRODUCTION |
| 第 2 週 | ENTREPRENEURSHIP OPPORTUNITIES |
| 第 3 週 | BUSINESS CONCEPT INNOVATION |
| 第 4 週 | STRATEGY AND THE MANAGEMENT OF TECHNOLOGY INNOVATION |
| 第 5 週 | INNOVATION: PLANNING AND IMPLEMENTATION |
| 第 6 週 | WHAT ENTREPRENEURS NEED TO KNOW BEFORE THEY START: ACQUIRING AND INTERPERETING INFORMATION ABOUT MARKETS, COMPETITORS, AND GOVERNMENT |
| 第 7 週 | ASSEMBLING THE TEAM: ACQUIRING AND UTILIZING ESSENTIAL HUMAN CAPITAL |
| 第 8 週 | FINANCIAL R4ESOURCES FOR NEW VENTURES: HOW TO GET THEM, HOW TO MANAGE THEM |
| 第 9 週 | WRITING AN EFFECTIVE BUSINESS PLAN: BUILDING A ROADMAP TO SUCCESS |
| 第 10 週 | BUSINESS PLAN COMPETITION 1 |
| 第 11 週 | MARKETING IN A NEW VENTURE |
| 第 12 週 | STRATEGY: PLANNING FOR COMPETITIVE ADVANTAGE |
| 第 13 週 | PREPARING FOR AND ATTAINING GROWTH: STRATEGIES FOR BUILDING LASTING SUCCESS |
| 第 14 週 | MANAGING NEW VENTURES FOR GROWTH |
| 第 15 週 | CASE STUDY: EBAY |
| 第 16 週 | CASE STUDY: AMAZON |
| 第 17 週 | CASE STUDY: TAOBAO |
| 第 18 週 | FINAL EXAM |
1 Baron, R. & Shane, S. Entrepreneurship: a process perspective Thomson 2008 2 White, M. & Bruton, G. The management of technology and innovation: a strategic approach Thomson 2007
- 地點
- 705
- 時間
- 教師未提供此項資料
- 聯絡方式
- ext. 57524