策略管理
Strategic Management
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 策略管理 TD 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
策略管理是一門理論與實務兼具的課程,本課程將循此方向帶領同學們認識並學習策略管理的基本知識。課程將聚焦於與策略管理有關的議題上。學習高階管理者的觀點將能使同學往後在制訂決策時有更廣泛的著眼點。由於策略管理屬於MBA課程中的關門課,因此老師將預設每位同學都具備各功能領域的基本常識。同學在課堂上要積極主動,並且讓你自己被其它同學認識。課堂上也鼓勵同學撰寫一份你有興趣並經過老師同意的短篇論文。
教師未提供此項資料
無備註
教師未提供此項資料
1. Team discussion and case summaries (小組書面報告, 7 cases) 60% 2. Case presentation (小組簡報, 1 cases) 20% 3. Final Exam (open book) 20%
教師未提供此項資料
| 週次 | 主題 |
|---|---|
| 第 1 週 | PART I INTRODUCTION 1 #1 The Concept of Strategy 3 Mobileye Driverless Cars 2/23 |
| 第 2 週 | PART II THE TOOLS OF STRATEGY ANALYSIS 33 A. Review: Chap. 2~6 Prof. Jin-Su Kang 3/02 |
| 第 3 週 | 2 Goals, Values, and Performance, DuPont Equality, balanced scorecard, strategy and Real Options 35 1 Zara Fast Fashion 3/09 |
| 第 4 週 | 3 Industry Analysis: The Fundamentals, SWOT/TOWS, Five-forces, Value-chain, KSF, strategic patterns 63 2 a. MS-AdCenter b. GAFA 3/16 |
| 第 5 週 | 4 Further Topics in Industry and Competitive Analysis, beyond Five-Forces, complement, ecosystem, and business model 90 3 Big Data at Gap 3/23 |
| 第 6 週 | 5 Analyzing Resources and Capabilities, VRIN/VRIO 113 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation, Relativism 144 4 Elon Musk’s Big Bet 3/30 |
| 第 7 週 | PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 165 B. Review: Chap. 7~10 Prof. Jin-Su Kang 4/13 |
| 第 8 週 | 7 The Sources and Dimensions of Competitive Advantage, Porter’s generic strategies: cost and differentiation 167 8 Industry Evolution and Strategic Change, strategic changes, Managing PLC/TLC/OLC cycles 205 5 Flextronics Int’l 4/20 |
| 第 9 週 | 9 Technology-based Industries and the Management of Innovation, standards, platforms, network externalities 241 6 Intel NBI 4/27 |
| 第 10 週 | 10 Competitive Advantage in Mature Industries, structure, system and styles, RPV/RPP model 273 7a. HTC and Virtual Reality b. HTC2012 5/04 |
| 第 11 週 | PART IV CORPORATE STRATEGY 289 C. Review: Chap. 11~16 Prof. Jin-Su Kang 5/11 |
| 第 12 週 | 11 Vertical Integration and the Scope of the Firm, transaction cost analysis (TCA), make-or-buy decision 291 8Ant Financial 5/18 |
| 第 13 週 | 12 Global Strategy and the Multinational Corporation, Entering foreign market, digital transformation & Corp. changes 311 9Vodafone 5/25 |
| 第 14 週 | 13 Diversification Strategy, Motives, competitive advantages, meaning of relatedness in diversification 341 14 Corporate Strategy: Managing the Multi-business Firm 361 10Google’s Alphabet (Distributing final exam case) 6/01 |
| 第 15 週 | 15 Growth Strategies: Mergers, Acquisitions, and Alliances 389 11Marriott’s next 90 years 6/08 |
| 第 16 週 | 16 Current Trends in Strategic Management, new directions in strategic thinking, redesigning organization-TLC/OLC 409 12. T.B.A. (take-home Final) 6/15 |
1.Robert M. Grant, Contemporary Strategy Analysis, 8th ed. (華泰文化,2013) 2.Harvard Business School Online Cases, Harvard Business Publishing 3.Strategic Management Classics (經典讀選)
- 地點
- 教授研究室
- 時間
- 每週二下午14:00-17:00 By appointment
- 聯絡方式
- etang@mail.nctu.edu.tw jinsu.kang@g2.nctu.edu.tw