智慧財產權管理個案與實務
Intellectual Property Management: Case Study and Practice
| 節 | 週一 |
|---|---|
3 10:10–11:00 | 智慧財產權管理個案與實務 A722（光復） 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
This course covers the specific agenda of applying intellectual properties for enhancing competitive advantage in management of technology. The course includes lecture, guest talks, case studies (HBS Cases), field trip, discussion, and presentations. Through studying the basic concepts, issues, and cases of patent, trademark, copyright, unfair competition management, and trade secret, this course will broadly introduce the management issues regarding intellectual property rights.
The prerequisites for this course are the general course in the fields of management of technology. 本課程無先修課程要求
無備註
Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
IP Strategies- Issues and Practice
1. Workshops 2. Patent Overlay Mapping 3. Guest Lecture
- 講授：
- 15
- 示範：
- 6
- 實作：
- 6
- 其他：
- 6
IPR- Concepts & Literature
1. Patent 2. Trademark 3. Copy Right 4. Trade Secret
- 講授：
- 9
- 示範：
- 3
- 實作：
- 3
- 其他：
- 6
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 課程簡介 meet.google.com/wfv-evio-bgt 9月13日 |
| 第 2 週 | National Holiday國定假日 (中秋節) 9月20日 |
| 第 3 週 | Intellectual Property Rights Management 智慧財產權管理概論 meet.google.com/wfv-evio-bgt 9月27日 |
| 第 4 週 | Patent & Innovation Network 專利創新網絡工作坊 |
| 第 5 週 | 雙十節補假 National Holiday國定假日 |
| 第 6 週 | Library Workshop: Webpat +IPTech 專利分析講座 |
| 第 7 週 | Guest Lecture I : Patent Search & Analysis 外賓演講:專利檢索與分析 |
| 第 8 週 | Patent Overlay Mapping 專利輿圖分析 |
| 第 9 週 | 期中報告 |
| 第 10 週 | HBS Case : Patent, Trade Secret, or Publication & Lego Workshop 個案討論: 智財管理策略選擇暨樂高工作坊 THE LEGO GROUP: PUBLISH OR PROTECT? (9-613-079) |
| 第 11 週 | HBS Case: Patenting Deployment & Branding Strategy 個案討論:專利策略與品牌經營 HTC CORP. IN 2012 (9-712-423)、Viagra in China (9-910-409) |
| 第 12 週 | HBS Case: Digital Transformation & Copyright 個案討論:數位轉型與著作權演進 Napster (HBS 9-801-219); Coca-Cola on Facebook (9-511-110) |
| 第 13 週 | HBS Case: IP Strategy 個案討論:各類型智慧財產權之競合 RADIANT COSMETICS(310003) |
| 第 14 週 | Guest Lecture II : Patent Application & IP Management 外賓演講:專利申請與智財管理實務 |
| 第 15 週 | Board Game Workshop : Tesla & Edison 特斯拉與愛迪生的專利佈局競爭策略 |
| 第 16 週 | Final Report期末報告 |
| 第 17 週 | 彈性補課週 |
| 第 18 週 | Conclusion & Celebration 課程回顧 |
Harvard Business School Cases. Harvard University Press.
- 地點
- Assembly Building A716
- 時間
- By Appointment
- 聯絡方式
- 57517 lbxshc@nctu.edu.tw