全球企業管理

Global Business Management

學期

110-1

學分

0 學分

當期課號

5637

永久課號

MBA5012

開課單位

企業管理碩士學位學程

授課教師

蔡蕙安

校區

光復

類別

必修

上課時間表

節	週三
5 13:20–14:10	全球企業管理 MB110（光復） 3 節連堂
6 14:20–15:10
7 15:30–16:20

* 根據陽明交大上課時間表所列

概述

The objective of this course is to equip GMBA students with a comprehensive framework to formulate strategies in the global marketplace. This course focuses on timely and refreshingly real–world topics and examines some of the world's most critical policy issues through a macroeconomics lens with a practical look at the local and multinational tradeoffs facing economic policymakers. After presenting analytical foundations, modeling tools, and theoretical perspectives, we study the issues involved in conducting business in the globalization arena including organizational behavior, strategic alliance, marketing and R&D, human resource management, business ethics, social responsibility, law, and information technology. The nature of global business environmental, including the impact of political economy, cultural differences, global trade and investment, and global monetary system are examined for their influence upon business performance and managerial activity. It provides students with key concepts and skills to identify global opportunities/threats, analyze their impact, formulate appropriate strategies and implement applicable action plans to achieve company goals. Case studies are used to illustrate the basic principles of global business management and strategy. Learner’s Outcome • Build a foundation in macroeconomics to make more informed business decisions • Identify the challenges and opportunities that government and politics can create for you and your business from a strategic standpoint • Assess the impact of macroeconomic, political, and social indicators on business decisions • Discover the short- and long-term impact of interest rates, inflation, trade, and investment • Learn distinctive approaches and frameworks that help you manage your global business

先修科目

Required competence or courses that must be previously taken by students: Global Business has no prerequisites, but draws on fundamental concepts in the prerequisite courses relates to microeconomics, finance, marketing and other GMBA core courses.

備註

無備註

教學方式

教師未提供此項資料

評分方式

Grading Schemes: Your score in the course will be based on the following (1) Group Report (40%) (2) Individual Report (40%) (3) Cases preparation and participation (20%)

課程大綱

教師未提供此項資料

週次計畫

週次	主題
第 1 週	Class Mechanics 2021/9/15(三)567-MB110
第 2 週	The Economics of Global Business 2021/9/22(三)567-MB110
第 3 週	International Trade Theory 2021/9/29(三)567-MB110
第 4 週	The Political Economy of Foreign Direct Investment 2021/10/6(三)567-MB110
第 5 週	Globalization and Regional Economic Integration 2021/10/13(三)567-MB110
第 6 週	Global Capital Markets 2021/10/20(三)567-MB110
第 7 週	Exchange Rate Regimes 2021/10/27(三)567-MB110
第 8 週	The Foreign Currency Market and Macroeconomic Repercussions 2021/11/3(三)567-MB110
第 9 週	Global Strategy of International Business 2021/11/10(三)567-MB110
第 10 週	Global Production, Outsourcing, and Logistics 2021/11/17(三)567-MB110
第 11 週	Global Marketing and New Product Development 2021/11/24(三)567-MB110
第 12 週	The Organization and HRM of International Business 2021/12/1(三)567-MB110
第 13 週	The Organization and HRM of International Business 2021/12/8(三)567-MB110
第 14 週	ESG and Sustainable Development 2021/12/15(三)567-MB110
第 15 週	Guest Speaker 2021/12/22(三)567-MB110
第 16 週	Final Project Presentation 2021/12/29(三)567-MB110
第 17 週	Review 2022/1/5(三)
第 18 週	Review 2022/1/12(三)

教科書

References and related www sites: 1. Principles of Management, Open Access Textbook, Free to Download at https://open.lib.umn.edu/principlesmanagement/ 2. Rodrigo Zeidan (2019) Economics of Global Business, MIT Press. 3. International Business Online Learning Center Glossary of International Business Chapter Quiz, Outlines, and Slides 4. Harvard Business School and Babson College Cases 5. Online Sources: Stanford – Center for Entrepreneurial Studies (http://www.gsb.stanford.edu/ces/resources)

Office Hours

地點: MALB 523
時間: By appointment (via email)
聯絡方式: Diana@nctu.edu.tw