金融科技(FinTech)與數位行銷

This course will take the efficiency improvement and risk characteristics of FinTech as the main teaching topic, and strive to accurately and comprehensively describe and summarize the forward-looking dynamics of FinTech. In this way, it can systematically reflect the technical components and scenario applications of FinTech, and highlight the risk characteristics of FinTech which put forward the corresponding risk identification method. This course is oriented to the needs of applied teaching. Lessons are set up in accordance with the elements of FinTech. It focuses on the integration of FinTech progress and finance, the application scenarios of FinTech, and RegTech to carry out a comprehensive and systematic elaboration. On the other hand, the most representative of FinTech “mobile payment” and related application technologies such as AI, Big Data, and Cloud Computing have also accelerated the full realization of digital marketing. Those allow digital marketing to be more personalized in an automated process. Hence, prompting industry players are able to deploy marketing strategies more agile and accurately to drive the overall digital marketing activities to achieve their goals. Accordingly, this course also uses digital marketing as a sub-theme of the course to complete the whole course.

N/A

無備註

Homework reports: 1. Students must hand in 1 report and present at the class to make sure they indeed comprehend the lectures.

1學期作業 Case Report 2.考試狀況 No Test 3.評量方法 Attendance and class discussion 70% Reports and presentation 30%

• FinTech and E-payments

  1. Introduction of E-payments 2. The role of E-payments in FinTech 3. The development and trend of E-payments 4. The scenarios driven by E-payments

  講授：

  9

  示範：

  0

  實作：

  0

  其他：

  0

• RegTech

  . The definition and examples of RegTech 2. SupTech:Supervision Technology 3. CompTech:Compliance Technology 4. GovernTech:Government Technology

  講授：

  6

  示範：

  3

  實作：

  0

  其他：

  0

• Artificial Intelligence in FinTech

  . Intelligent investment and asset portfolio 2. Intelligent analyses of industries and economy 3. Optimization of banking operation

  講授：

  6

  示範：

  3

  實作：

  0

  其他：

  0

• Intelligent Data Analytics in FinTech and Digital MarketingArtificial Intelligence in FinTech

  1. Customer Persona Profile 2. KYC 3. Precision marketing 4. Information security

  講授：

  6

  示範：

  3

  實作：

  0

  其他：

  0

• Digital Marketing

  1. Edge marketing: search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, and customer engagement. 2. Digital strategic planning.

  講授：

  6

  示範：

  3

  實作：

  0

  其他：

  0

• Innovative Financial Services

  . Intelligent CRM of financial sector 2. User experience upgrade in digital banking 3. InsurTech

  講授：

  9

  示範：

  0

  實作：

  0

  其他：

  0

1. Sanjay Phadke (2020). Fintech Future: The Digital DNA of Finance. Sage Publications Pvt. Ltd. 2. Matthias Fischer (2021). Fintech Business Models. De Gruyter Academic Publishing. 3. Niels Pedersen (2020). Financial Technology: Case Studies in Fintech Innovation. Kogan Page Publishers. 4. Damian Ryan (2021). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (4th ed.). Kogan Page Publishers. 5. Aijaz A. Shaikh (2020). Marketing and Mobile Financial Services. Taylor & Francis Limited.

地點

A714

時間

事先預約

聯絡方式

gtrl@faculty.nctu.edu.tw vincentwjs@gmail.com