管理個案分析
Analysis of Management Cases
| 節 | 週四 |
|---|---|
A 18:30–19:20 | 管理個案分析 TD 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
其目的在於使學生瞭解管理概論、組織行為等課程內容與實務之間的應用關係。 透過管理實際個案在課檔堂之討論,學生除了參與討論外並需練習個案之寫作,此外個案教學之背景與原理也在課程中討論,以個案為基礎的研究也屬本課程內容。
教師未提供此項資料
無備註
Lectures and Case Studies
1學期作業 TBD 2考試狀況 TBD 3.評量方法 ■ In-class mid-term (20%); ■ In-class final exam (20%); ■ Class participation in the form of attendance (20%); ■ A term paper (20%): a maximum of 20 typewritten double-spaced pages. ■ Weekly Assignments(20%) ■ Absence without cause -2% for each count Students in the course should at a minimum revise their papers for submission to a conference. Your adapting work from another course as a basis for the term paper should obtain the permission of the relevant faculty member.
I. Introduction
What is a cases study?
備註：9 hours\r\n(3 weeks)\r\n
II. Case studies
1. Euro Disney 2. Southwest Airlines 3. Toy & Rus 4. Wal-Mart 5. Continental airlines 6. Midterm 7. Dell Computer 8. United Way 9. McDonald's 10. Maytag 11. Tylenol of J&J 12. Ford & Firestone 13. HP + Compaq 14. Short cases +Discussion
備註：39 hours\r\n(13 weeks)\r\n
| 週次 | 主題 |
|---|---|
| 第 1 週 | Housekeeping |
| 第 2 週 | 1. Can Wisdom be Taught? *World Cafe: setup? Collective wisdom, 1.1 Form Groups, set agreements (Preparation and Documentation) 1.2 Why we are here? Can we do better? 1.3 Assign |
| 第 3 週 | Customer-Oriented Organizations 1.4 What is management? 1.5 Why management? 1.6 Why organizations? 1.7 How to organize? |
| 第 4 週 | Management Processes & PDCA 1.8 PDCA 1.9 Management Functions: POSDC 1.10 Four basic things to do for each manager |
| 第 5 週 | Business Plan & Strategic Planning 1.11 MBO 1.12 RBV1.13 BSC |
| 第 6 週 | *How to help your boss? (Guest) 1.14 Followership 1.15 Leadership |
| 第 7 週 | Corporate Life Cycles 1.16 Life Cycles 1.17 What are common to those long-lived businesses? 1.18 Good Decisions 1.19 Good Executions |
| 第 8 週 | Conflict Management 1.20 What causes conflict? 1.21 How to cope with the conflicts in the organization? 1.22 How to cope with the conflicts within oneself? |
| 第 9 週 | Midterm |
| 第 10 週 | Critical Chains 1.23 Student Syndrome 1.24 Buffers: Project, Junction, Resources 1.25 Discovering your strength |
| 第 11 週 | *Communications 10.1 Communication Process 10.2 Active Listening 10.3 Timing 10.4 Contents |
| 第 12 週 | Performance Evaluation 11.1 Why Evaluation? 11.2 Performance and Potential 11.3 Measurement and Categorizations: MBTI, PAEI, etc, |
| 第 13 週 | Career Planning, Competency Modeling and Succession Plan |
| 第 14 週 | Time Management |
| 第 15 週 | Reserved for invited speakers |
| 第 16 週 | Three Tensions |
| 第 17 週 | *Crisis Management Business Ethics & Responsibilities: Individual, Group, and Social 16.1 What is ethic? 16.2 Enron 16.3 Social Responsibilities |
| 第 18 週 | Final exam |
Textbook: Robert F. Hartley, Management Mistakes & Successes, 8th ed., John Wiley & Sons, 2000. Reference: 鄧東濱 問題與回應 長河出版社 楊千 領導初探, 商周出版社
- 地點
- Room D14 (Prof. Yang’s office)
- 時間
- Every Thursday noon (5:30-6:30 pm)
- 聯絡方式
- professor.yang@gmail.com