行銷學
Principles of Marketing
| 節 | 週三 |
|---|---|
2 09:00–09:50 | 行銷學 M205（光復） 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
This is a basic course in which the main functions, institutions and concepts of marketing are studied. Attention is focused on providing an analytical and corporate framework for studying and understanding the marketing system within changing environmental forces.
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無備註
Marketing examples and videos.
Attendance and class participation 30% Team Project 30% (Weighted by the peer evaluation score) Midterm 20% Final Exam 20%
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| 週次 | 主題 |
|---|---|
| 第 1 週 | No class 2/16 |
| 第 2 週 | Introduction and Creating Customer Value and Engagement 2/23 |
| 第 3 週 | No class 3/2 |
| 第 4 週 | Marketing Strategy and Analyzing the Market Environment 3/9 |
| 第 5 週 | Managing Marketing Information/Consumer Behavior 3/16 |
| 第 6 週 | Customer Value-Driven Marketing Strategy 3/23 |
| 第 7 週 | Product, Service, and Brand 3/30 |
| 第 8 週 | No class 4/6 |
| 第 9 週 | Midterm 4/13 |
| 第 10 週 | Developing New Products and Managing the Product Life Cycle 4/20 |
| 第 11 週 | Advertising and Public Relations/Personal Selling and Sales Promotion 4/27 |
| 第 12 週 | Direct, Online, Social Media, and Mobile Marketing/Pricing 5/4 |
| 第 13 週 | Marketing Channel, Retailing and Wholesaling/The Global Marketplace 5/11 |
| 第 14 週 | Team Project Presentation 5/18 |
| 第 15 週 | Team Project Presentation 5/25 |
| 第 16 週 | Final Exam 6/1 |
Armstrong, G., Kotler, P., & Opresnik, M. O. (2020). Marketing: An Introduction (14 Ed.). Pearson Education.
- 地點
- 教師未提供此項資料
- 時間
- By appointment.
- 聯絡方式
- cluan@nycu.edu.tw