知識經濟時代的策略思維
Strategic Thinking in the Era of Knowledge Economy
| 節 | 週一 |
|---|---|
5 13:20–14:10 | 知識經濟時代的策略思維 M301（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
The objective of this course is to provide a framework of innovation and product management. This course elaborates how a firm can stay competitive by means of adequate innovation and product development, coupled with the up-to-date and accessible discussion of cases in this area, as well as a wealth of examples and illustrations.
High motivation and high interest in business strategy and innovation
無備註
• Class participation is required and will be graded. • Regular attendance is essential in this class. It is the student’s responsibility to request permission for the absence prior to the class. Absence without a proper reason will never be accepted. Attendance will be noted; students who miss 3 and more classes without prior permission will be failed. • Students who cheat will be failed. Plagiarism is considered cheating. • Talking and sleeping in the class is strictly prohibited. • Please turn off your cell phone during classes.
1. Final project Several study groups will be formed. Each group will pick up a company from the “2021 Red Herring Top 100 Europe Winners” (https://www.redherring.com/events-red-herring-europe-2021-red-herring-top-100-europe-winners/) or The Inc. 5000 2021 (https://www.inc.com/inc5000/2021) to undertake detailed studies. Each group will present in the class introduce the company’s products or services. Please introduce the company to the class as if you are working for the company and intend to pitch to potential investors. After all presentations by different groups, all students will vote to select a “most promising company”. All members of the winning group will be rewarded with small gifts. 2. Exams Mid-term + final 3. Grading policy Mid-term 30%; final 30%; group presentation 30%: class-participation 10%
Knowledge economy and competitive dynamics
1. The importance and value of knowledge 2. Technology development and paradigm shift 3. Standard battle and design dominance 4. Business strategy in the ever-changing environment
- 講授：
- 4
- 示範：
- 4
- 實作：
- 2
- 其他：
- 1
Capturing the value of knowledge and innovation
1. Intellectual property rights 2. Licensing business 3. Valuation of intangible assets
- 講授：
- 4
- 示範：
- 4
- 實作：
- 2
- 其他：
- 1
Designing and implementing new product strategies
1. Exploring sources of innovation 2. Planning and managing new product development projects 3. Managing new product development processes and teams 4. Designing and executing new product launch strategies
- 講授：
- 6
- 示範：
- 6
- 實作：
- 6
- 其他：
- 1
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 2/14 |
| 第 2 週 | The value of knowledge and significance of innovation 2/21 |
| 第 3 週 | (holiday) 2/28 |
| 第 4 週 | Development of technology/paradigm shift 3/7 |
| 第 5 週 | Standard war and dominant design 3/14 |
| 第 6 週 | Business strategy in the ever-changing environment 3/21 |
| 第 7 週 | Intellectual property right 3/28 |
| 第 8 週 | (Spring break) 4/4 |
| 第 9 週 | Mid-term exam 4/11 |
| 第 10 週 | Licensing business 4/18 |
| 第 11 週 | Sources of innovation 4/25 |
| 第 12 週 | New product development projects 5/2 |
| 第 13 週 | New product development processes and teams 5/9 |
| 第 14 週 | Product launch strategy 5/16 |
| 第 15 週 | Group presentation 5/23 |
| 第 16 週 | Final exam 5/30 |
| 第 17 週 | (Self-learning) 6/6 |
| 第 18 週 | (Self-learning) 6/13 |
• Textbook: Schilling, M.A., Strategic Management of Technological Innovation, 5th ed., McGraw-Hill,2017. • References: • Drucker, Peter F. Innovation and Entrepreneurship, Harpercollins. • Drucker, Peter F. Managing in the next society. Routledge. • Adrian Slywotzky, Richard Wisec, and Karl Weber, 2004, How to Grow When Markets Don’t, Business Plus. (ISBN: 0446692700). • The Economist (http://www.economist.com) • Red Herring (http://www.redherring.com) • Inc. (http://www.inc.com) • Fast Company (http://www.fastcompany.com)
- 地點
- By appointment
- 時間
- By appointment
- 聯絡方式
- Email: profakuo@gmail.com