傳播科技產業研究
New Media Industry Studies
| 節 | 週四 |
|---|---|
2 09:00–09:50 | 傳播科技產業研究 HK206（六家） 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
This course adopts media economics to understand media as economic institutions. Media economists believe that economic and financial concerns are central to understanding communication systems and organizations, and how public policies regarding communications are formed. This course is to analyze the economic parameters of media industries, particularly the new media. This semester will specifically introduce how OTT video is evolving as an industry by considering the history, development, and theoretical orientations.
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e3教學平台
‧Report on readings 40% ‧Leading discussion 20% ‧Final project 40%
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| 週次 | 主題 |
|---|---|
| 第 1 週 | Class introduction |
| 第 2 週 | Introduction of Media economics (CH1) Introduction of Video technology (CH1) |
| 第 3 週 | Demand and supply (CH2) |
| 第 4 週 | The past generations of TV technology (CH2) |
| 第 5 週 | Markets (CH3) |
| 第 6 週 | Video platforms (CH5) |
| 第 7 週 | Consumer behavior (CH4) |
| 第 8 週 | Market power in cloud video (CH6) |
| 第 9 週 | Market structure (CH7) |
| 第 10 週 | Business models for video clouds (CH7) |
| 第 11 週 | Pricing and market segmentation (CH10) |
| 第 12 週 | The impact of next-generation video on traditional media (CH9) |
| 第 13 週 | Presentation of research plan |
| 第 14 週 | Field trip (Off-campus tour) |
| 第 15 週 | Consultation of research projects |
| 第 16 週 | Final presentation of research papers |
| 第 17 週 | Independent study |
| 第 18 週 | Independent study |
. Selected book chapters will be made available at the NCTU . Library’s 4F copy store. Journal articles are free for download via NCTU Library’s database Communication & Mass Media Complete. . If you are interested, additional texts of the course include: 1. Hoskins, C., McFadyen, S., & Finn, A. (2004). Media economics: Applying economics to new and traditional media. Thousand Oaks, CA: Sage Publications. 2. Noam, E. (2021). The Technology, Business, and Economics of Streaming Video. Books.
- 地點
- Office: HK231
- 時間
- Office hours: Fri. 2:00 p.m. – 4:00 p.m. or by appointment
- 聯絡方式
- Phone: 03-571-2121 ext. 58712 Email: soniahuang@nctu.edu.tw