行銷學
Principles of Marketing
| 節 | 週三 |
|---|---|
2 09:00–09:50 | 行銷學 M205（光復） 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
This is a basic course in which the main functions, institutions and concepts of marketing are studied. Attention is focused on providing an analytical and corporate framework for studying and understanding the marketing system within changing environmental forces.
教師未提供此項資料
無備註
Marketing examples and videos.
Attendance and class participation 30% Team Homeworks and Project 30% (Weighted by the peer evaluation score) Midterm 20% Final Exam 20%
教師未提供此項資料
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction and Creating Customer Value and Engagement 2023-02-15(三) |
| 第 2 週 | Marketing Strategy and Analyzing the Market Environment 2023-02-22(三) |
| 第 3 週 | Managing Marketing Information 2023-03-01(三) |
| 第 4 週 | Consumer Behavior 2023-03-08(三) |
| 第 5 週 | Customer Value-Driven Marketing Strategy 2023-03-15(三) |
| 第 6 週 | Product, Service, and Brand 2023-03-22(三) |
| 第 7 週 | Developing New Products 2023-03-29(三) |
| 第 8 週 | No class 2023-04-05(三) |
| 第 9 週 | Midterm 2023-04-12(三) |
| 第 10 週 | Managing the Product Life Cycle 2023-04-19(三) |
| 第 11 週 | Advertising and Public Relations/Personal Selling and Sales Promotion 2023-04-26(三) |
| 第 12 週 | Direct, Online, Social Media, and Mobile Marketing/Pricing 2023-05-03(三) |
| 第 13 週 | Marketing Channel, Retailing and Wholesaling/The Global Marketplace 2023-05-10(三) |
| 第 14 週 | Team Project Presentation 2023-05-17(三) |
| 第 15 週 | Team Project Presentation 2023-05-24(三) |
| 第 16 週 | Final Exam 2023-05-31(三) |
| 第 17 週 | 2023-06-07(三) |
| 第 18 週 | 2023-06-14(三) |
Armstrong, G., Kotler, P., & Opresnik, M. O. (2023). Marketing: An Introduction (15 Ed.). Pearson Education.
- 地點
- 教師未提供此項資料
- 時間
- By appointment.
- 聯絡方式
- cluan@nycu.edu.tw