策略管理
Strategic Management
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 策略管理 TA506（北門） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
策略管理是一門理論與實務兼具的課程,本課程將循此方向帶領同學們認識並學習策略管理的基本知識。課程將聚焦於與策略管理有關的議題上。學習高階管理者的觀點將能使同學往後在制訂決策時有更廣泛的著眼點。由於策略管理屬於MBA課程中的關門課,因此老師將預設每位同學都具備各功能領域的基本常識。同學在課堂上要積極主動,並且讓你自己被其它同學認識。課堂上也鼓勵同學撰寫一份你有興趣並經過老師同意的短篇論文。
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1. Team discussion and case summaries (小組書面報告, 7 cases) 60% 2. Case presentation (小組簡報, 1 cases) 20% 3. Final Exam (open book) 20%
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| 週次 | 主題 |
|---|---|
| 第 1 週 | PART I INTRODUCTION 1 PART II THE TOOLS OF STRATEGY ANALYSIS 33Textbook Intro., teams assignment, case schedule 2024-02-20(二) |
| 第 2 週 | Preface to the new edition1 The Concept of Strategy 31 Product Team Cialis: Getting Ready to Market 2024-02-27(二) |
| 第 3 週 | 2 Goals, Values, and Performance, DuPont Equality, balanced scorecard, strategy and Real Options 352 Zara Fast Fashion Ref. Case flash forward 2024-03-05(二) |
| 第 4 週 | 3 Industry Analysis: The Fundamentals, SWOT/TOWS, Five-forces, Value-chain, KSF, strategic patterns 633. MS-AdCenter Ref. GAFA 2024-03-12(二) |
| 第 5 週 | 4 Further Topics in Industry and Competitive Analysis, beyond Five-Forces, complement, ecosystem, and business model 904. Predicting Consumer Tastes with Big Data at Gap 2024-03-19(二) |
| 第 6 週 | 5 Analyzing Resources and Capabilities, VRIN/VRIO 1135 Flextronics Int’l 2024-03-26(二) |
| 第 7 週 | 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation, 1446 Intel NBI Ref. Intel:1968~2003 2024-04-02(二) |
| 第 8 週 | *** Spring Break, no Class ** 2024-04-09(二) |
| 第 9 週 | PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 1657 7. The Sources and Dimensions of Competitive Advantage, Porter’s generic strategies: cost and differentiation 1677. Mobileye: The Future of Driverless CarsRef. Mobileye 2021: Robotaxi & Consumer AV? 2024-04-16(二) |
| 第 10 週 | 8 Industry Evolution and Strategic Change, strategic changes, Managing PLC/TLC/OLC cycles 2059 Technology-based Industries and the Management of Innovation, standards, platforms, network externalities 2418. Elon Musk’s Big Bet Ref. Disruption in Detroit: Ford & Silicon Valley 2024-04-23(二) |
| 第 11 週 | 10 Competitive Advantage in Mature Industries, structure, system and styles, RPV/RPP model 2739. HTC and Virtual Reality Ref. HTC2012 2024-04-30(二) |
| 第 12 週 | PART IV CORPORATE STRATEGY 28911 Vertical Integration and the Scope of the Firm, transaction cost analysis, asymmetric information, market signals 29110. Ant Financial Ref. Ant Group (D) 2024-05-07(二) |
| 第 13 週 | 12 Global Strategy and the Multinational Corporation, Entering foreign market, digital transformation & Corp. changes 31111. Booking.com 2024-05-14(二) |
| 第 14 週 | 13 Diversification Strategy, Motives, competitive advantages, meaning of relatedness in diversification 34112.Marriott’s next 90 years 2024-05-21(二) |
| 第 15 週 | 14 Corporate Strategy: Managing the Multi-business Firm 36115 Growth Strategies: Mergers, Acquisitions, and Alliances 38913.Google’s Alphabet 2024-05-28(二) |
| 第 16 週 | 16 Current Trends in Strategic Management, new directions in strategic thinking, redesigning organization-TLC/OLC 40914. Take Home exam: (Tentatively, Moderna) 2024-06-04(二) |
| 第 17 週 | 2024-06-11(二) |
| 第 18 週 | 2024-06-18(二) |
1.Contemporary Strategy Analysis, 11th Edition, Robert M. Grant 2.Harvard Business School Online Cases, Harvard Business Publishing 3.Strategic Management Classics (經典讀選)
- 地點
- 教授研究室
- 時間
- 每週二下午14:00-17:00 By appointment
- 聯絡方式
- etang@nycu.edu.tw