商業模式與策略創新
Business Models and Strategy for Innovation
| 節 | 週三 |
|---|---|
7 15:30–16:20 | 商業模式與策略創新 A722（光復） 3 節連堂 |
8 16:30–17:20 | |
9 17:30–18:20 |
* 根據陽明交大上課時間表所列
This course explores the dynamic landscape of business models and strategy innovation in today's rapidly changing business environment. Students will gain a deep understandings of various business models and strategies, examine case studies of successful innovations, and develop the skills necessary to craft innovative and adaptive strategies to drive business growth. Upon completion of the course, students should be able to: analyze and compare different business models and their impact on organizations, identify emerging trends and disruptive forces affecting business models and strategies, apply theoretical concepts to real-world business scenarios, and design a business model and present strategic recommendations effectively.
Students should have already taken entrepreneurship and technology management related courses offered at the Institute of Management of Technology.
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Class participation and discussion: 20% Case studies and assignments: 40% Final project (business model innovation): 40%
Strategy Formulation
1. Analysis tools and competitive positioning 2. Blue ocean vs. red ocean strategy 3. Scenario planning and risk analysis
- 講授：
- 10
Innovation and Design thinking
1. Design thinking process 2. Human-centered design 3. Prototyping and testing
- 講授：
- 8
- 示範：
- 6
Sustainability and Social Innovation
1. CSR and sustainability in business models 2. Innovation Social entrepreneurship and impact models 3. Social Ethical considerations
- 講授：
- 14
Business Models and Strategy Innovation
1. Understanding the business model canvas 2. The role of strategy in business innovation 2. Analyzing traditional business models Strengths and limitations 3. Business model innovation examples
- 講授：
- 10
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 2024-02-21(三) |
| 第 2 週 | Introduction to Business Models and Strategy Innovation 2024-02-28(三) |
| 第 3 週 | Understanding the business model canvas 2024-03-06(三) |
| 第 4 週 | The role of strategy in business innovation 2024-03-13(三) |
| 第 5 週 | Case study analysis 2024-03-20(三) |
| 第 6 週 | Understanding traditional Business Models 2024-03-27(三) |
| 第 7 週 | Strategy and its formation 2024-04-03(三) |
| 第 8 週 | Understanding Emerging Business Models 2024-04-10(三) |
| 第 9 週 | Mid-term Presentation 2024-04-17(三) |
| 第 10 週 | Disruptive technologies and their impact 2024-04-24(三) |
| 第 11 週 | Case studies Analysis 2024-05-01(三) |
| 第 12 週 | Innovation and Design Thinking 2024-05-08(三) |
| 第 13 週 | Design thinking: from human-centered design to prototyping and testing 2024-05-15(三) |
| 第 14 週 | CSR and sustainability in business models 2024-05-22(三) |
| 第 15 週 | Digitalization and its impact on business models and strategy 2024-05-29(三) |
| 第 16 週 | Final Project Presentations and Wrap-up 2024-06-05(三) |
Amit, R., & Zott, C. (2020). Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders. John Wiley & Sons. Harvard Business Review, Christensen, C. M., Johnson, M. W., McGrath, R. G., & Blank, S. (2019). HBR's 10 Must Reads on Business Model Innovation (with Featured Article"" Reinventing Your Business Model"" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann). Harvard Business Review Press. Osterwalder, A., & Pigneur, Y. (2013). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. Relevant journal papers, business cases.
- 地點
- Assembly building 1, Room 707
- 時間
- Tuesday 4.30 – 6.30 Wednesday 4.30 – 6.30
- 聯絡方式
- Sirirat.sae.lim@nycu.edu.tw