企業政策與策略管理
Business Policy & Strategic Management
| 節 | 週二 |
|---|---|
5 13:20–14:10 | 企業政策與策略管理 A701（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
This course discusses non-market issues related to business strategy from top management perspective. Managerial non-market issues include social, political, and legal environments of business. Topics cover integrated strategy, activists and the media, legislation affecting business, regulation, international trade policy, and business ethics.
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1.Report 1 (Group):15% 2.Report 2 (Group):15% 3.Final exam:50% 4.Attendance/participation:20%
Business and the public
1. Business and its environment 2. Business and media 3. Business and political system 4. Business and international trade policy
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
Strategy in Non-market Environment
1. Anti-trust in the United States 2. Labor Union in European Union 3. Social, economic, and political change in China 4. Foreign direct investment in India 5. Pharmaceutical industry and regulation 6. ICT and Intellectual property
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction 2024-09-03(二) |
| 第 2 週 | Interests groups and stakeholders 2024-09-10(二) |
| 第 3 週 | Business and the media 2024-09-17(二) |
| 第 4 週 | Private politics 2024-09-24(二) |
| 第 5 週 | Business ecosystem 2024-10-01(二) |
| 第 6 週 | Business strategy and legislative institutions 2024-10-08(二) |
| 第 7 週 | Business ethics and corporate social responsibilities 2024-10-15(二) |
| 第 8 週 | Report 1 2024-10-22(二) |
| 第 9 週 | Area studies: Anti-trust and USA 2024-10-29(二) |
| 第 10 週 | Area studies: Labor union in EU 2024-11-05(二) |
| 第 11 週 | Area studies: Social and political systems in China 2024-11-12(二) |
| 第 12 週 | Area studies: FDI in India 2024-11-19(二) |
| 第 13 週 | Report 2 2024-11-26(二) |
| 第 14 週 | Industry studies: pharmaceutical industry and regulation 2024-12-03(二) |
| 第 15 週 | Industry studies: ICT and FTA 2024-12-10(二) |
| 第 16 週 | Case 2024-12-17(二) |
| 第 17 週 | Case 2024-12-24(二) |
| 第 18 週 | Final exam 2024-12-31(二) |
“Contemporary strategy analysis”, Grant, M. Wiley. 2010 “Strategic Management of Technology and Innovation”, Burgelman, Christensen and Wheelwright
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