國際行銷
International Marketing
| 節 | 週一 |
|---|---|
A 18:30–19:20 | 國際行銷 A722（光復） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
This course is designed to draw students into the disciplines and challenges for the contemporary issues of global marketing. It provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. Lessons are also hoped to bring in some discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; and concise summaries of the latest research findings published in scholarly journals. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace, this course should be able to offer some necessary fundamentals of related theoretical analysis and problem resolution.
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無備註
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Grading: No Reports, Group Presentation Open-book or Discussion Exams
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| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction 2024-09-02(一) |
| 第 2 週 | Introduction to global marketing 2024-09-09(一) |
| 第 3 週 | The global economy 2024-09-16(一) |
| 第 4 週 | Culture and social forces 2024-09-23(一) |
| 第 5 週 | Political and regulatory climate 2024-09-30(一) |
| 第 6 週 | Global buyer behavior 2024-10-07(一) |
| 第 7 週 | Global competitors 2024-10-14(一) |
| 第 8 週 | Global marketing research 2024-10-21(一) |
| 第 9 週 | Global marketing strategies 2024-10-28(一) |
| 第 10 週 | Global market entry strategies 2024-11-04(一) |
| 第 11 週 | Global product and service strategies 2024-11-11(一) |
| 第 12 週 | Developing new products for global markets 2024-11-18(一) |
| 第 13 週 | Pricing for international and global markets 2024-11-25(一) |
| 第 14 週 | Managing global distribution channels 2024-12-02(一) |
| 第 15 週 | Global promotion strategies 2024-12-09(一) |
| 第 16 週 | Managing global advertising 2024-12-16(一) |
| 第 17 週 | Review for Final Exam 2024-12-23(一) |
| 第 18 週 | Final Exam 2024-12-30(一) |
Prescribed Book(s): “Global Marketing: An Interactive Approach”, by Gillespie, Kate Gillespie, February 2003 Reference Book(s): “Global Marketing Management”, by Masaaki Kotabe, Kristiaan Helsen, October 2003
- 地點
- A714
- 時間
- 一 17:30 ~ 18:30
- 聯絡方式
- 口頭或電子郵件