新創事業規劃

Course Description: This course aims to enable students to define, develop, and promote innovative initiatives on the creation of a new venture. In this course, students will acquire the knowledge and receive the training lead to a successful entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. Especially, the course design is in line with the participation of an international startup business plan competition, which serves as a capstone project to conclude the course. At the end, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life. Objectives/Goals: Students in this course shall: • Identify new venture opportunities (versus ideas), • Evaluate the viability of a new venture, • Determine customer needs and developing a competitive value proposition, • Understand which skills are necessary for success and building a team that possesses those attributes, and become superior opportunity assessors and shapers. • Understand the integration of people and process in entrepreneurship, • Be able to write, articulate, and present a feasibility study that logically determines whether or not a particular business idea should be pursued, • Have a better understanding of your personal entrepreneurial capacity

Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management

無備註

*The course schedule may be subject to change.

Assessment: Individual Attendance Participation1 25 % Assignments2 75 % 1. The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. * If a student fails to attend the course less than 2/3 of sessions, (s)he will fail the course automatically regardless of scores in other parts. 2. Assignment scores (75%) are composed of the followings: 1) Opportunity Pitch (Individual 10 %) 2) Customer Discovery Presentations (5 presentation video + Q&A) (Group 40 %) 3) Feasibility Report (Group 25 %) * Scores will be adjusted by the peer evaluation at the end of the semester. The presentation details are attached.

• Business planning process

  Recognize opportunity Business model Marketing Team Financial statement

  講授：

  1.5

  示範：

  1.5

• Financing

  Financing sources Raising money for starting and growing business Other forms of financing

• Legal issues

  Legal and tax issues, intellectual properties

• Social entrepreneurship

  Social enterprise

• Textbook: Business model generation by Alexander Osterwalder and Yves Pigneur • Steve Blank webpage: http://steveblank.com/ • Talking to Humans, Giff Constable and Frank Rimalovski – Download from http://www.talkingtohumans.com/

地點

Professor's office

時間

By appointment

聯絡方式

Available in NYCU Website