知識經濟時代的策略思維
Strategic Thinking in the Era of Knowledge Economy
| 節 | 週三 |
|---|---|
5 13:20–14:10 | 知識經濟時代的策略思維 M205（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
The objective of this course is to provide a comprehensive framework for innovation and product management. It examines how firms can remain competitive through effective innovation and product development, supported by up-to-date case discussions, along with a rich array of examples and illustrations.
* Only students who attend class during the first week of the semester are eligible to register for this course. * A strong motivation and genuine interest in business strategy and innovation are required.
無備註
* Class participation is required and will be graded. * Regular attendance is essential. Students are responsible for requesting permission for any absence prior to class. Absences without valid justification will not be accepted. Attendance will be recorded, and students who miss three or more classes without prior permission will fail the course. * Academic dishonesty will not be tolerated. Cheating, including plagiarism, will result in a failing grade. * Talking or sleeping in class is strictly prohibited. * Please turn off your cell phones during class.
1. Final project Several study groups will be formed, with each group selecting a company from the Inc. 5000 list (https://www.inc.com/inc5000). . Each group will introduce their chosen company to the class as if they were representing it and pitching to potential investors. After all group presentations, the class will vote to select the “Most Promising Company,” based on its potential for future success and financial returns. 2. Exams Mid-term + final 3. Grading policy Mid-term 30%; final 30%; group presentation 30%: class-participation 10%
Knowledge economy and competitive dynamics
1. The importance and value of knowledge 2. Technology development and paradigm shift 3. Standard battle and design dominance 4. Business strategy in the ever-changing environment
- 講授：
- 4
- 示範：
- 4
- 實作：
- 2
- 其他：
- 1
Capturing the value of knowledge and innovation
1. Intellectual property rights 2. Licensing business 3. Valuation of intangible assets
- 講授：
- 4
- 示範：
- 4
- 實作：
- 2
- 其他：
- 1
Designing and implementing new product strategies
1. Exploring sources of innovation 2. Planning and managing new product development projects 3. Managing new product development processes and teams 4. Designing and executing new product launch strategies
- 講授：
- 6
- 示範：
- 6
- 實作：
- 6
- 其他：
- 1
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 2025-09-03(三) |
| 第 2 週 | The value of knowledge 2025-09-10(三) |
| 第 3 週 | Significance of innovation 2025-09-17(三) |
| 第 4 週 | Development of technology 2025-09-24(三) |
| 第 5 週 | Paradigm shift 2025-10-01(三) |
| 第 6 週 | Standard war and dominant design 2025-10-08(三) |
| 第 7 週 | Business strategy in the ever-changing environment 2025-10-15(三) |
| 第 8 週 | Mid-term exam 2025-10-22(三) |
| 第 9 週 | Intellectual property right 2025-10-29(三) |
| 第 10 週 | Licensing business 2025-11-05(三) |
| 第 11 週 | Sources of innovation 2025-11-12(三) |
| 第 12 週 | (Classes cancelled for Sports Day) 2025-11-19(三) |
| 第 13 週 | New product development projects, processes and teams 2025-11-26(三) |
| 第 14 週 | Product launch strategy 2025-12-03(三) |
| 第 15 週 | Group presentation 2025-12-10(三) |
| 第 16 週 | Final exam 2025-12-17(三) |
• Textbook: Schilling, M.A., Strategic Management of Technological Innovation, 5th ed., McGraw-Hill,2017. • References: • Drucker, Peter F. Innovation and Entrepreneurship, Harpercollins. • Drucker, Peter F. Managing in the next society. Routledge. • Adrian Slywotzky, Richard Wisec, and Karl Weber, 2004, How to Grow When Markets Don’t, Business Plus. (ISBN: 0446692700). • The Economist (http://www.economist.com) • Inc. (http://www.inc.com) • Fast Company (http://www.fastcompany.com)
- 地點
- By appointment
- 時間
- By appointment
- 聯絡方式
- Email: anthony@nycu.edu.tw or profakuo@gmail.com