企業政策與策略管理
Business Policy & Strategic Management
| 節 | 週二 |
|---|---|
5 13:20–14:10 | 企業政策與策略管理 A701（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
This course discusses non-market issues related to business strategy from top management perspective. Managerial non-market issues include social, political, and legal environments of business. Topics cover integrated strategy, activists and the media, legislation affecting business, regulation, international trade policy, and business ethics.
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1.Report 1 (Group):15% 2.Report 2 (Group):15% 3.Final exam:50% 4.Attendance/participation:20%
Business and the public
1. Business and its environment 2. Business and media 3. Business and political system 4. Business and international trade policy
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
Strategy in Non-market Environment
1. Anti-trust in the United States 2. Labor Union in European Union 3. Social, economic, and political change in China 4. Foreign direct investment in India 5. Pharmaceutical industry and regulation 6. ICT and Intellectual property
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction 2025-09-02(二) |
| 第 2 週 | Interests groups and stakeholders 2025-09-09(二) |
| 第 3 週 | Business and the media 2025-09-16(二) |
| 第 4 週 | Private politics 2025-09-23(二) |
| 第 5 週 | Business ecosystem 2025-09-30(二) |
| 第 6 週 | Business strategy and legislative institutions 2025-10-07(二) |
| 第 7 週 | Business ethics and corporate social responsibilities 2025-10-14(二) |
| 第 8 週 | Report 1 2025-10-21(二) |
| 第 9 週 | Area studies: Anti-trust and USA 2025-10-28(二) |
| 第 10 週 | Area studies: Labor union in EU 2025-11-04(二) |
| 第 11 週 | Area studies: Social and political systems in China 2025-11-11(二) |
| 第 12 週 | Area studies: FDI in India 2025-11-18(二) |
| 第 13 週 | Report 2 2025-11-25(二) |
| 第 14 週 | Industry studies: pharmaceutical industry and regulation 2025-12-02(二) |
| 第 15 週 | Industry studies: ICT and FTA 2025-12-09(二) |
| 第 16 週 | Case 2025-12-16(二) |
| 第 17 週 | Case 2025-12-23(二) |
| 第 18 週 | Final exam 2025-12-30(二) |
“Contemporary strategy analysis”, Grant, M. Wiley. 2010 “Strategic Management of Technology and Innovation”, Burgelman, Christensen and Wheelwright
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