國際行銷
International Marketing
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 國際行銷 A701（光復） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
This course is designed to draw students into the disciplines and challenges for the contemporary issues of global marketing. It provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. Lessons are also hoped to bring in some discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; and concise summaries of the latest research findings published in scholarly journals. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace, this course should be able to offer some necessary fundamentals of related theoretical analysis and problem resolution.
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無備註
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Grading: No Reports, Group Presentation Discussion Exercises
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| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction 2025-09-02(二) |
| 第 2 週 | Introduction to global marketing 2025-09-09(二) |
| 第 3 週 | The global economy 2025-09-16(二) |
| 第 4 週 | Culture and social forces 2025-09-23(二) |
| 第 5 週 | Political and regulatory climate 2025-09-30(二) |
| 第 6 週 | Global buyer behavior 2025-10-07(二) |
| 第 7 週 | Global competitors 2025-10-14(二) |
| 第 8 週 | Global marketing research 2025-10-21(二) |
| 第 9 週 | Global marketing strategies 2025-10-28(二) |
| 第 10 週 | Global market entry strategies 2025-11-04(二) |
| 第 11 週 | Global product and service strategies 2025-11-11(二) |
| 第 12 週 | Developing new products for global markets 2025-11-18(二) |
| 第 13 週 | Pricing for international and global markets 2025-11-25(二) |
| 第 14 週 | Managing global distribution channels 2025-12-02(二) |
| 第 15 週 | Global promotion strategies 2025-12-09(二) |
| 第 16 週 | Managing global advertising 2025-12-16(二) |
| 第 17 週 | Review for Final Exam 2025-12-23(二) |
| 第 18 週 | Final Exam 2025-12-30(二) |
Prescribed Book(s): “Global Marketing: An Interactive Approach”, by Gillespie, Kate Gillespie, February 2003 Reference Book(s): “Global Marketing Management”, by Masaaki Kotabe, Kristiaan Helsen, October 2003
- 地點
- A714
- 時間
- 四 17:30 ~ 18:30
- 聯絡方式
- 口頭或電子郵件