行銷學
Principles of Marketing
| 節 | 週四 |
|---|---|
3 10:10–11:00 | 行銷學 M-b10（光復） 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
This is a basic course in which the main functions, institutions and concepts of marketing are studied. Attention is focused on providing an analytical and corporate framework for studying and understanding the marketing system within changing environmental forces.
教師未提供此項資料
無備註
Marketing examples and videos.
Attendance and class participation 20% Team Assignments and Project 30% (Weighted by the peer evaluation score) Midterm 25% Final Exam 25%
教師未提供此項資料
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction and Creating Customer Value and Engagement 2026-02-26(四) |
| 第 2 週 | Marketing Strategy 2026-03-05(四) |
| 第 3 週 | Analyzing the Market Environment Managing Marketing Information 2026-03-12(四) |
| 第 4 週 | Consumer Behavior 2026-03-19(四) |
| 第 5 週 | Customer Value-Driven Marketing Strategy 2026-03-26(四) |
| 第 6 週 | No class 2026-04-02(四) |
| 第 7 週 | Product, Service, and Brand 2026-04-09(四) |
| 第 8 週 | Midterm 2026-04-16(四) |
| 第 9 週 | Developing New Products 2026-04-23(四) |
| 第 10 週 | Advertising and Public Relations/Personal Selling and Sales Promotion 2026-04-30(四) |
| 第 11 週 | Direct, Online, Social Media, and Mobile Marketing 2026-05-07(四) |
| 第 12 週 | Team Project Presentation 2026-05-14(四) |
| 第 13 週 | Team Project Presentation 2026-05-21(四) |
| 第 14 週 | Managing the Product Life Cycle/Pricing 2026-05-28(四) |
| 第 15 週 | Marketing Channel, Retailing and Wholesaling/The Global Marketplace 2026-06-04(四) |
| 第 16 週 | Final Exam 2026-06-11(四) |
Armstrong, G., Kotler, P., & Opresnik, M. O. (2023). Marketing: An Introduction (15 Ed.). Pearson Education.
- 地點
- 教師未提供此項資料
- 時間
- By appointment.
- 聯絡方式
- cluan@nycu.edu.tw