創業與新產品開發
Entrepreneurship and New Product Development
| 節 | 週五 |
|---|---|
5 13:20–14:10 | 創業與新產品開發 A701（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
Entrepreneurship plays a vital role as a source of positive change in the society. It empowers individuals to seek opportunities and find solutions to challenges facing all aspects of civilization, including education, health, security, justice, and environment. For the past few decades, entrepreneurs have created a large number of enterprises that accelerated innovation, led to job creation, improved productivity, increased prosperity, and subsequently a higher quality of life. This course provides an integrated introduction to entrepreneurship and new product development disciplines by introducing the key concepts, principles, theories, and examples of these subjects. Among the topics covered are: founding team; venture opportunity, concept and strategy; venture formation and management, financial and functional planning; innovation and new product management. The course includes lectures, case studies, field visits, in-class discussion and exercises, readings, business games, presentations, and project writing. This course aims to provide students with both theoretical and hands-on understanding of the major concepts, issues, and practices in entrepreneurship and new product development. It also seeks to strengthen students’ skills in rational thinking, critical analysis, problem solving, and effective communication in the business context.
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1. Homework and Assignments & course evaluation: Class participation (10%), presentations 1: Case/journal paper (20%), presentation 2: business plan writing (30%); group project (40%)
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| 週次 | 主題 |
|---|---|
| 第 1 週 | An introduction of the course 2026-02-27(五) |
| 第 2 週 | Lecture 1: The role of entrepreneurship in the society 2026-03-06(五) |
| 第 3 週 | Lecture 2: The Entrepreneurial process and the founding team 2026-03-13(五) |
| 第 4 週 | Lecture 3: The nature of opportunity: Creating, Shaping, Recognizing, Seizing 2026-03-20(五) |
| 第 5 週 | Forum session with successful entrepreneurs: Are entrepreneurs born or made& amp ampamp#63 2026-03-27(五) |
| 第 6 週 | Lecture 4: Marketing, strategy and the entrepreneur 2026-04-03(五) |
| 第 7 週 | Lecture 5: Developing the business concepts and business plan 2026-04-10(五) |
| 第 8 週 | Lecture 6: Evaluating and testing the business concepts and business plan 2026-04-17(五) |
| 第 9 週 | Special Talk 2: An overview of Taiwan’s national policies on entrepreneurship and innovation 2026-04-24(五) |
| 第 10 週 | Lecture 7: Acquiring and organizing resources 2026-05-01(五) |
| 第 11 週 | Lecture 8: Innovation and new product development 2026-05-08(五) |
| 第 12 週 | Field visit: Incubation center / science park / start-ups 2026-05-15(五) |
| 第 13 週 | Lecture 9: Management of operations 2026-05-22(五) |
| 第 14 週 | Lecture 10: Financing and building the enterprise 2026-05-29(五) |
| 第 15 週 | Business game session 2026-06-05(五) |
| 第 16 週 | Dragon’s Den in the classroom 2026-06-12(五) |
‧ Spinelli, S. & Adams, R. (2012), New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill/Irwin. ‧ Mullins, John (2006), The new business road test: what entrepreneurs and executives should do before writing a business plan, 2nd Edition, Prentice Hall/ Financial Times. ‧ Trott, P (2008). Innovation Management and New Product Development, 5th edition., Prentice Hall. ‧ Bygrave, W. & Zacharakis, A. (2010). Entrepreneurship, 2nd edition, John Wiley & Sons. ‧ Byers, T.H., Dorf, D.C. & Nelson, A.J. (2011). Technology Ventures: from ideas to enterprise, 3rd edition, McGraw Hill. ‧ Bruton, G. D. & White, M.A. (2007), Strategic Management of Technology and Innovation, 2nd edition, South-Western Cengage Learning. ‧ Schiling, M. A. (2010), Strategic Management of Technological Innovation, 3rd edition, McGraw Hill International Edition. ‧ Journal papers and other reading materials.
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