賽局與策略

Game theory and Strategy

學期

114-2

學分

3 學分

當期課號

557610

永久課號

MGIM30044

開課單位

管理學院碩士在職專班-資管組

授課教師

李永銘

校區

光復

類別

選修

上課時間表

節	週四
A 18:30–19:20	賽局與策略 MB312（光復） 3 節連堂
B 19:30–20:20
C 20:30–21:20

* 根據陽明交大上課時間表所列

概述

Game theory is an important method for competition decision and strategic thinking. In this course, ideas such as Nash equilibrium, backward induction, repeated game, asymmetric information, adverse selection, and signaling, mechanism design are introduced. Game theory’s applications in developing various business strategies (e.g. marketing, supply chain, R&D, and e-commerce etc.) will also be discussed.

先修科目

N/A

備註

無備註

教學方式

教師未提供此項資料

評分方式

Homework (20%) Midterm (30%) Presentation (20%) Final exam or Term Project (30%)

課程大綱

教師未提供此項資料

週次計畫

週次	主題
第 1 週	Introduction: strategic thinking, competition strategy, and game theory 2026-02-26(四)
第 2 週	Static game 2026-03-05(四)
第 3 週	Best response strategy & amp amp Nash Equilibrium 2026-03-12(四)
第 4 週	Mixed Strategy 2026-03-19(四)
第 5 週	Dynamic game 2026-03-26(四)
第 6 週	Backward induction & amp amp Sub-game perfect Nash equilibrium 2026-04-02(四)
第 7 週	Repeated game 2026-04-09(四)
第 8 週	Trigger strategy 2026-04-16(四)
第 9 週	Static game with incomplete information 2026-04-23(四)
第 10 週	Bayesian Nash Equilibrium 2026-04-30(四)
第 11 週	The Revelation Principle 2026-05-07(四)
第 12 週	Dynamic game with incomplete information 2026-05-14(四)
第 13 週	Signaling game 2026-05-21(四)
第 14 週	Adverse selection, screening mechanism 2026-05-28(四)
第 15 週	Applications in marketing: advertising & amp amp channel 2026-06-04(四)
第 16 週	Applications Operations: pricing, quality, supply chain 2026-06-11(四)

教科書

Gibbons, R, 1993. Game Theory for Applied Economists. Princeton University Press. Tirole, J. 1988. The Theory of Industrial Organization. MIT Press　 Dixit, A.K., Nalebuff, B.J. 1993 Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life. W. W. Norton & Company

Office Hours

地點: MB315
時間: Tuesday 11:00-12:00 Wednesday11:00-12:00
聯絡方式: Phone (57414) or Email (yml@mail.nctu.edu.tw)