流行文化、傳媒趨勢與產業環境
Trends in Popular Culture and Media Industry Dynamics
| 節 | 週二 |
|---|---|
6 14:20–15:10 | 流行文化、傳媒趨勢與產業環境 HB204（光復） 3 節連堂 |
7 15:30–16:20 | |
8 16:30–17:20 |
* 根據陽明交大上課時間表所列
After taking this course, students will be able to: 1. Elaborate on the fundamentals of the freedoms of speech and the press; 2. Apply economic principles to how the media industries operate in commercial context; 3. Identify pivotal developments that have overtaken legacy media in recent decades in light of the digital revolution; 4. Define and differentiate the roles of advertising, public relations, journalism, and entertainment media in modern society; 5. Demonstrate a solid command of disciplinary language for addressing emerging concepts and pressing issues across the subfields of communication.
1. This course counts towards the required credits for ICS students. 此課程支援傳播所學生的畢業必選學分。 2. This course supports the Storytelling and Multimedia Cross-Domain Program (SMCP). 此課程支援說故事跨域學程。 3. No prerequisites. 無先修科目或先備能力要求。
無備註
This syllabus is tentative and for reference only. The official syllabus will be announced in class during the first week of the semester.
Participation (課堂參與)：20% Midterm (期中)：20% Project (專案)：20% Presentation I (報告一)：20% Presentation II (報告二)：20%
教師未提供此項資料
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course Introduction 課程介紹 TV Industry 產業環境的過去現在未來：電視與多螢競爭 |
| 第 2 週 | Advertising Industry: Planning and Branding 產業環境的過去現在未來：廣告與品牌 |
| 第 3 週 | Product Placement Strategies and Controversies 產品置入與爭議 |
| 第 4 週 | Public Relations 公關規劃與評估 |
| 第 5 週 | Political Communication: Campaigns vis-à-vis Movements 政治傳播：造勢 與 運動 大不同 |
| 第 6 週 | Media Economics 傳媒經濟學 |
| 第 7 週 | Guest Talk 職人演講 |
| 第 8 週 | Midterm 期中 |
| 第 9 週 | News and Journalism Industry 產業環境的過去現在未來：新聞的角色演變和利益衝突 |
| 第 10 週 | The Freedoms of Speech and the Press: Origins, Principles, and Boundaries 言論自由與新聞自由的起源、主張、與界線 |
| 第 11 週 | Copyright Infringements 版權維護與侵害 |
| 第 12 週 | Music Industry 產業環境的過去現在未來：音樂與新興合約型態 |
| 第 13 週 | Loneliness Economy: KOLs and AI Counselling 寂寞經濟：網紅職涯與 AI 心輔諮商 |
| 第 14 週 | Guest Talk 職人演講 |
| 第 15 週 | Project Consultation 學期專案討論諮詢 |
| 第 16 週 | Final presentations 期末發表 |
Campbell, R., Martin, C. R., & Fabos, B. (2022). Media and culture: Mass communication in a digital age (13th Ed.). New York, NY: Bedford/St. Martin’s. (ISBN-10: 1319244939) Additional materials will be available on E3.
- 地點
- Rm 204 or the ICS office
- 時間
- After class every Tuesday
- 聯絡方式
- RyanWen@nycu.edu.tw