創新管理與智慧財產權策略

Innovation and Strategic Management of Intellectual Property

學期

115-1

學分

3 學分

當期課號

537817

永久課號

MGMT30067

開課單位

科技管理研究所

授課教師

陳詩欣

校區

光復

類別

選修

上課時間表

節	週一
N 12:20–13:10	創新管理與智慧財產權策略 A722（光復） 3 節連堂
5 13:20–14:10
6 14:20–15:10

* 根據陽明交大上課時間表所列

概述

This course covers the specific agenda of applying intellectual properties for enhancing competitive advantage in innovation management. The course includes lecture, guest talks, case studies (HBS Cases), field trip, workshops, discussion, and presentations. Through studying the basic concepts, issues, and cases of patent, trademark, copyright, and trade secret, this course will broadly introduce the management issues regarding intellectual property strategy.

先修科目

The prerequisites for this course are the general course in the fields of management of technology. 本課程無先修課程要求

備註

無備註

教學方式

Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.

評分方式

Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.

課程大綱

教師未提供此項資料

週次計畫

週次	主題
第 1 週	Introduction and Course Overview 課程介紹 2026-09-11(五)
第 2 週	Intellectual Property Rights 2026-09-18(五)
第 3 週	Intellectual Property Rights 2026-09-25(五)
第 4 週	Teachers' Day 2026-10-02(五)
第 5 週	Business Model Canvas & Reflection on Technomart 2026-10-09(五)
第 6 週	Guest Lecture: Patent Application & IP Management 2026-10-16(五)
第 7 週	Workshop: Webpat Patent Analysis 2026-10-23(五)
第 8 週	Patent Overlay Mapping 2026-10-30(五)
第 9 週	Mid-Term Report 2026-11-06(五)
第 10 週	Board Game : Tesla & Edison 2026-11-13(五)
第 11 週	Board Game Discussion : IP Strategic Management Discussion 2026-11-20(五)
第 12 週	HBS Case : Patent, Trade Secret, or Publication & Lego Workshop THE LEGO GROUP: PUBLISH OR PROTECT? (9-613-079) 2026-11-27(五)
第 13 週	HBS Case: Patenting Deployment & Branding Strategy HTC CORP. IN 2012 (9-712-423) 2026-12-04(五)
第 14 週	HBS Case: Digital Transformation & Copyright Napster (HBS 9-801-219); Coca-Cola on Facebook (9-511-110) 2026-12-11(五)
第 15 週	HBS Case: Trademark Issues & IP Strategy RADIANT COSMETICS(310003); Viagra in China (9-910-409) 2026-12-18(五)
第 16 週	Course Project Presentation 2026-12-25(五)

教科書

United Nations 2011, Intellectual Property Commercialization, United Nations, New York and Geneva Harvard Business School Cases. Harvard University Press.

Office Hours

地點: A716
時間: By Appointment
聯絡方式: Email: schen340@nycu.edu.tw