企業政策與策略管理
Business Policy & Strategic Management
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 企業政策與策略管理 A722（光復） 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Descriptions and Objectives: This course discusses non-market issues related to business strategy from top management perspective. Managerial non-market issues include social, political, and legal environments of business. Topics cover integrated strategy, activists and the media, legislation affecting business, regulation, international trade policy, and business ethics.
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1.Report 1 (Group)：15% 2.Report 2 (Group)：15% 3.Final exam：50% 4.Attendance/participation：20%
Business and the public
1. Business and its environment 2. Business and media 3. Business and political system 4. Business and international trade policy
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
Strategy in Non-market Environment
1. Anti-trust in the United States 2. Labor Union in European Union 3. Social, economic, and political change in China 4. Foreign direct investment in India 5. Pharmaceutical industry and regulation 6. ICT and Intellectual property
- 講授：
- 8
- 示範：
- 8
- 實作：
- 8
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction 2026-09-08(二) 時數：[2026-09-08]黃仕斌(3.00) |
| 第 2 週 | Interests groups and stakeholders 2026-09-15(二) 時數：[2026-09-15]黃仕斌(3.00) |
| 第 3 週 | Business and the media 2026-09-22(二) 時數：[2026-09-22]黃仕斌(3.00) |
| 第 4 週 | Private politics 2026-09-29(二) 時數：[2026-09-29]黃仕斌(3.00) |
| 第 5 週 | Business ecosystem 2026-10-06(二) 時數：[2026-10-06]黃仕斌(3.00) |
| 第 6 週 | Business strategy and legislative institutions 2026-10-13(二) 時數：[2026-10-13]黃仕斌(3.00) |
| 第 7 週 | Business ethics and corporate social responsibilities 2026-10-20(二) 時數：[2026-10-20]黃仕斌(3.00) |
| 第 8 週 | Report 1 2026-10-27(二) 時數：[2026-10-27]黃仕斌(3.00) |
| 第 9 週 | Area studies: Anti-trust and USA 2026-11-03(二) 時數：[2026-11-03]黃仕斌(3.00) |
| 第 10 週 | Area studies: Labor union in EU 2026-11-10(二) 時數：[2026-11-10]黃仕斌(3.00) |
| 第 11 週 | Area studies: Social and political systems in C hina 2026-11-17(二) 時數：[2026-11-17]黃仕斌(3.00) |
| 第 12 週 | Area studies: FDI in India 2026-11-24(二) 時數：[2026-11-24]黃仕斌(3.00) |
| 第 13 週 | Report 2 2026-12-01(二) 時數：[2026-12-01]黃仕斌(3.00) |
| 第 14 週 | Industry studies: pharmaceutical industry and regulation 2026-12-08(二) 時數：[2026-12-08]黃仕斌(3.00) |
| 第 15 週 | Industry studies: ICT and FTA 2026-12-15(二) 時數：[2026-12-15]黃仕斌(3.00) |
| 第 16 週 | Final exam 2026-12-22(二) 時數：[2026-12-22]黃仕斌(3.00) |
“Contemporary strategy analysis”, Grant, M. Wiley. 2010 “Strategic Management of Technology and Innovation”, Burgelman, Christensen and Wheelwright
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